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Digitas’ Cagen: Keywords are ‘Archaic,’ Brand Mentions are the New Links – Beet.TV
https://www.beet.tv/2025/09/digitas-cagen-keywords-are-archaic-brand-mentions-are-the-new-links.html
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elizabeth cagen
AMENIA, NY - The long-established rules of search engine optimization are changing fast. In an advertising world increasingly shaped by conversational AI, the efficacy of famili...
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