Taylor Swift and Travis Kelce said yes recently — and in that moment, so did brands chasing the spotlight. Erica Williams is founder of BoldVision PR. From Olipop to American Eagle, brands flipped the love story into a strategic revenue opportunity, centered on relatable branding and consumer trust. OLIPOP offered customers a 13% discount code on […] The post Wins and misses from the Swift-Kelce engagement social scramble appeared first on PR Daily.
