And why actions over words build more trust. GE Appliances learned through experience that sometimes the best intentions and ideas fall flat. Reacting to mistakes is not about making quick statements or staying silent, however. It’s about responding in a way that’s rooted in authenticity and company values. “Our role is to protect the business. […]| PR Daily
Plus: Disney’s Kimmel controversy alienates multiple audiences; OpenAI has a new video platform. Just days after the Ryder Cup, a golf tournament between U.S. and European players, the PGA is facing backlash over fan behavior that many players and families described as abusive. During the tournament, American fans were seen and heard getting a bit […] The post The Scoop: Ryder Cup drama sparks two very different responses from PGA leaders appeared first on PR Daily.| PR Daily
Get yourself into position to make moves. Mary Olson-Menzel is the founder and CEO of MVP Executive Development and co-founder of Spark Insight Coaching. Michelle Powers is a fractional chief of staff. The path to a promotion in communications can be nonlinear at times. As the voice of the organization, comms leaders have a unique opportunity […] The post Climbing the ladder as a comms leader: 5 ways to get promoted and thrive from day one appeared first on PR Daily.| PR Daily
The brand’s crisis playbook is being tested again. In 1982, a killer filled Tylenol capsules with potassium cyanide and placed the bottles back on store shelves. Unsuspecting consumers purchased the tainted medicine and at least seven people died, with the killer unknown to this day. Tylenol, then owned by Johnson & Johnson, immediately launched a […] The post Tylenol faces a new crisis — and echoes of 1982 loom large appeared first on PR Daily.| PR Daily
How BART found its voice by letting riders tell the story. When Alicia Trost, chief communications officer at the Bay Area Rapid Transit, or BART, spotted a quirky trend called “transit speedrunning” she knew she had a unique opportunity on her hands. Speedrunning is a sport where people race to ride an entire rail system […] The post BART’s speedrun craze is a case study in culture-driven comms appeared first on PR Daily.| PR Daily
Plus: Disney sends cease-and-desist to Character.AI over intellectual property; Spotify CEO addresses power transition as he steps down from role. Just after midnight, the U.S. federal government entered a shutdown when Congress failed to pass required funding legislation. The dispute stems largely from partisan disagreements over health care subsidies, Medicaid cuts and discretionary spending levels. […] The post The Scoop: As federal shutdown hits, clear communication becomes a survival s...| PR Daily
Why cutting channels strengthens employee engagement. Communicators can simplify their message channels without reducing their efficacy. “Employees are overwhelmed. There’s chaos everywhere. But you can simplify your internal communications while increasing the effectiveness,” said Alyssa Oshiro, internal communications director for the National Wildlife Federation, during Ragan’s Virtual Bootcamp Conference. Oshiro recommends three steps to be […] The post 3 steps for efficient imp...| PR Daily
Brands that succeed treat AI as a sidekick, not a substitute. Depending on how it’s used, AI can enhance social strategy or become a lesson in what not to do. As AI continues to reshape the way people create and consume online content, Gabrielle K. Too-A-Foo, social media and brand strategy lead at PwC, says […] The post AI can scale your social media. But it can also scale your mistakes. appeared first on PR Daily.| PR Daily
Plus: Sinclair messages Kimmel’s return to airwaves; we’re heading for a government shutdown. You’ve doubtless heard of the backlash to Cracker Barrel’s bland, now-retracted logo that omitted its classic “old timer” character. It spurred outrage across social media, became a symbol of the culture war, tanked the stock price and caused an expensive rollback of […] The post The Scoop: Bots and AI propelled Cracker Barrel backlash appeared first on PR Daily.| PR Daily
Honoring the best and most innovative campaigns around. Communicators from far and wide gathered at The Yale Club in Manhattan to celebrate their achievements at Ragan’s PR Daily Media Relations and Nonprofit Communications Awards luncheon. The event recognized PR and comms pros for their excellence over the last year. “Media relations can feel less like […] The post Highlights from Ragan’s PR Daily Media Relations and Nonprofit Communications Awards luncheon appeared first on PR Daily.| PR Daily
It’s time to ensure you’re staying above board. Linda Staley, is a Fellow PRSA and chair, PRSA Board of Ethics and Professional Standards (BEPS). Every September, the Public Relations Society of America marks Ethics Month, a reminder of our profession’s commitment to integrity and the values that guide our work. This year, the conversation centers […] The post A call to action for public relations practitioners: Navigating ethics in the age of AI appeared first on PR Daily.| PR Daily
Plus: SMU’s attempt to kill its ‘Pony Up’ rally cry a possible Cracker Barrel moment; Trump announces more tariffs. Canadian outdoor apparel brand Arc’teryx recently launched a dramatic marketing campaign involving fireworks over Tibet, a region with profound environmental and political sensitivities. The display attracted blowback from environmental groups, activists and media observers who criticized […] The post The Scoop: Arc’teryx fireworks fiasco highlights importance of ali...| PR Daily
Heron Agency’s founder explains how to turn challenges into opportunities, build client loyalty and stay ahead of industry trends. Noreen Heron, founder of the Chicago-based Heron Agency, is a connected leader who blends creativity, strategy and relationships to deliver impact. A self-made entrepreneur, Heron never worked at an agency before launching her own and has […] The post PR veteran shares 25 years of lessons on how to future-proof your brand appeared first on PR Daily.| PR Daily
How powerful leaders find clarity amid crisis. Cara Mia DiMassa is a freelance writer. For communications leaders to be effective, it is more important than ever for them to invest in themselves, unplug and open their minds to new ways of working and living. That was the throughline of Ragan’s Leadership Summit & Retreat on […] The post 5 takeaways for communicators from Ragan’s Leadership Summit & Retreat appeared first on PR Daily.| PR Daily
And how to steer your company between quarterly earnings reports versus biannual. Prompted by President Donald Trump, the Securities Exchange Commission is expected to soon propose reducing the required number of earnings reports from publicly traded companies from quarterly to semiannually. SEC Chairman Paul Atkins said that it would be up to companies whether to […] The post How fewer earnings reports could reshape companywide communications appeared first on PR Daily.| PR Daily
How the industry ‘with all its warts’ is attracting a new generation. What started as a YouTube experiment has grown into a professional competition series with ESPN-style coverage, influencer backing and big-name sponsors designed to attract fresh talent to the construction industry. “The concept for the National Equipment League came out of two things,” said […] The post Digging up a new audience: Influencer-backed league turns construction into competition appeared first on PR Da...| PR Daily
Public affairs continue to spin forward at a dizzying pace, especially in the United States. A mercurial, fast-moving government is prompting businesses to react quickly and nimbly to a variety of challenges. Here are some of the biggest stories from the last week communicators should know. Trump-appointed FCC chair pressures media Top U.S. media regulator […] The post Public affairs updates for communicators, Sept. 25 appeared first on PR Daily.| PR Daily
Emails remain the channel most employees rely on, yet many internal broadcasts are still ignored. The post Internal Email Broadcast Best Practices Guide appeared first on PR Daily.| PR Daily
Plus: Disney to raise subscription prices in October a week after controversy; The Guardian launches campaign to recruit American readers by highlighting their coverage beyond Trump. When “Jimmy Kimmel Live!” returned to air Tuesday night after its suspension, Kimmel used the platform to reposition his narrative. He said it was never his intent “to make […] The post Trump escalates ABC fight as Kimmel returns to air with emotional monologue appeared first on PR Daily.| PR Daily
Time-to-market is imperative. The crucial first step of responding to a crisis is discerning what is known. “If you’re like me and you’re an external communicator, you have to gather as much information as you can and then coordinate quickly with your internal team so that employees hear it from the company first and there’s […] The post 3 immediate considerations when writing a crisis response appeared first on PR Daily.| PR Daily
If you’re an agency with clients that are using GenAI, make sure you’re both on the same page before the job begins. Paavana Kumar is a partner at Davis+Gilbert, LLP and advisor to the Center for AI Strategy. First stop: Ensure protection of agency intellectual property Have you registered your company’s name, logo and taglines […] The post GenAI ground rules: A pre-work checklist for agencies and clients appeared first on PR Daily.| PR Daily
Including LinkedIn, WhatsApp, TikTok and more. Hello again, social friends! This week we’re covering new AI integrations into LinkedIn while TikTok is offering greater insights into trending topics. Let’s take a closer look and see where these tools can improve your social media strategy. LinkedIn LinkedIn has updated its terms and data use policy effective […]| PR Daily
Edelman’s head of global digital crisis offers three steps to combat reputational damage. With AI accelerating disinformation, speed is now non-negotiable in crisis response. When disinformation spreads unchecked on social media, audiences are more likely to believe it, endangering a brand’s credibility, reputation and business. “AI has the potential to really supercharge the threat that […]| PR Daily
Content shared by employees receives 8 times more engagement than brand pages. LinkedIn users are increasingly following people over brand pages. “Users want to hear from and see from people who are authentic as opposed to what the brand is putting out,” said Kristi Piehl, CEO and founder of Media Minefield and the Flip Your […]| PR Daily
Including Threads, Instagram, LinkedIn and more. Happy Tuesday, social friends! We have numerous updates to dive into this week. Some standouts include Meta’s new tool to weed out certain terms for AI ad creation, LinkedIn’s expanding verification and YouTube’s new community metrics. Read on to see how these updates can inform your strategy. Threads Threads […]| PR Daily
The pros and cons of brands getting involved with commemorating the terrorist attacks.| PR Daily
Employees don’t just receive messages anymore. They decide whether they spread, believe or ignore them. The post Empower Your Workforce Through Employee-Led Communication appeared first on PR Daily.| PR Daily
Taylor Swift and Travis Kelce said yes recently — and in that moment, so did brands chasing the spotlight.| PR Daily
Plus, the key to adapting messages across industries.| PR Daily
How to reach your audience in a more personalized avenue. Email is a necessary communications tool. But with dozens of messages a day and information overload, some emails get lost in the mix, never having a chance to make their intended impact. You may think you’ve nailed your email strategy inside and out, but chances […]| PR Daily
The keys to getting recognition.| PR Daily
A Feed engineer demystifies the platform's algorithm| PR Daily
Plus, more on crisis and campaigns.| PR Daily
The new tool means new possibilites.| PR Daily
Hardage is remembered for her Texas style and commitment to culture.| PR Daily
Including Meta, X, Threads and more. Happy Tuesday, social friends! This week, we’re seeing more AI features take on tasks from language translation to ad targeting. There are also new updates to performance insights and hashtag limitations. Let’s dive in and see where these new features can benefit you the most. Meta Meta recently updated […]| PR Daily
You don’t have to change who you are to get there. Jayde Powell has found a way to monetize content on LinkedIn by building trust, community and a powerful following. But she didn’t compromise who she is as a person to get there. Powell, who is a professional marketing strategist and creator, has earned more […]| PR Daily
Hot takes for what to stop doing now.| PR Daily
Data reveals a stark divide between plans for internal and external communications.| PR Daily
Plus, one thing comms pros can do today to prepare for tomorrow’s changes.| PR Daily
We built a learning portal for communicators focused on the timely training required to lead during times of rapid change.| PR Daily
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Live coverage from Ragan’s Employee Experience Conference. Scaling a company from a mom-and-pop shop to a major company can leave some employees feeling lost in the shuffle. Love’s Travel Stops was founded 61 years ago as a family business and has since grown into a $24 billion company with more than 650 locations and 40,000 […]| PR Daily
Antony Cousins, Vice President, Product Management — Global Applications & Architecture, Meltwater| PR Daily
Live coverage from Ragan’s Employee Experience Conference.| PR Daily
Updates from YouTube, TikTok, Threads and more.| PR Daily
PR professionals sit at the epicenter of AI transformation.| PR Daily
A research study on wellbeing that we completed with The Harris Poll revealed a stark reality about workplace wellbeing that leaders can't afford to ignore.The numbers tell a compelling story: 76% of employees and 63% of managers feel burned out or ambivalent in their current positions. What’s more, 89% of managers believe their employees are thriving, yet only 24% of employees agree.This perception gap is creating a critical blind spot for organizations, with constant change emerging as ...| PR Daily
Journalism and corporate blogs have never been more important when it comes to discoverability.| PR Daily
Reputation repair doesn’t begin with press releases and interviews.| PR Daily
Unlock PR success with PR Daily, the premier brand for PR professionals. Stay informed with news, expert advice, opinions, and benchmarking at PRDaily.com. Discover our awards, conferences, memberships, and newsletters. Learn, grow, and network with our award-winning journalists and producers.| PR Daily
Join PR leaders on May 21-23 at the PR Daily Conference in D.C. for hands-on crisis communication strategies, AI tools, and networking at the historic Mayflower Hotel. Boost your PR skills and connect with industry experts!| PR Daily
AIO is a wake-up call for PR pros.| PR Daily
Including X, Meta, TikTok and more. Happy July, PR pros and comms teams! Before you head out for the holiday, check out some updates to your favorite social platforms, including the use of more AI-powered tools to guide you on your quest for improved engagement and better content. Here’s what you need to know this […]| PR Daily
Strategies for fostering meaningful connections.| PR Daily
