Lactalis Nestlé Ultra-Frais Accelerates Its Drive Strategy with Wiser’s DataBrand Faced with a rapidly expanding but still underutilized Drive channel, Lactalis Nestlé Ultra-Frais needed to modernize its tools to turn it into a strategic growth lever. With Wiser’s DataBrand, the company gained speed, accuracy, and credibility, transforming how both field and headquarters teams manage distribution and negotiations. Industry Food and ... The post Lactalis Nestlé Ultra-Frais Accelerates I...
