Thanks to AI Overviews and zero-click searches, we’re now in the ‘Great SEO Underappreciation.’ By that, we mean traditional SEO attribution models have become outdated. Because of this, CMOs have had an increasingly hard time measuring organic search ROI. Google’s AI Overviews and the prevalence of generative AI search platforms like Perplexity and ChatGPT have […] The post SEO Attribution Chaos: Why Organic Deserves More Credit Than It Gets appeared first on The HOTH.
