As a user experience designer, you want to solve their challenges and problems. You research your target users, prototype your ideas, test your products for usability ... And importantly, you want your end users to benefit from your products. After all, what is the point of your efforts if no one will use what comes of them? Even the most user-friendly products can get snubbed by people. Let’s take a look at the three major reasons why users love some products over others, and what you can ...
