You may have noticed in life that few (if any!) people think like you do. So there’s absolutely no reason for you to think your users think like you either! You need to go out and meet your users if you want to properly understand and design for them, and user interviews are a great way to achieve this. They enable you to extract information about the user experience and usability of your product or service, and will also help you ideate for further solutions. All in all, user interviews ar...
