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With Sincerely Yours, Sephora officially targets Gen Alpha - Glossy
https://www.glossy.co/beauty/with-sincerely-yours-sephora-officially-targets-gen-alpha/
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Sincerely Yours will debut in Sephora, on September 6. While many Sephora brands have targeted Gen Z, Sincerely Yours appears to be the retailer's first clear bid directly for Gen Alpha's wallets.
