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BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing - Practical Ecommerce
https://www.practicalecommerce.com/bk-beauty-avoiding-facebook-thrives-with-affiliate-marketing
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Paul Jauregui launched BK Beauty, a direct-to-consumer cosmetics brand, with Lisa, his wife, in 2019. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising.
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