Traffic acquisition marketing doesn’t work well for shooters; it requires a more nuanced and complex approach. Shooter fans want full immersion in the culture and community of their games. World-renowned titles like Call of Duty and Fortnite focus more on building strong brands and actively supporting their communities rather than on attracting player traffic. Andrei Naumov, Cubic Games Studios‘ chief marketing officer, explains how the company maintains engagement and retention in Pixel ...
