For decades, car buying has ranked among the most frustrating consumer experiences. Pricing is opaque, dealerships typically employ aggressive sales tactics, and buyers and sellers find the process to be riddled with inefficiencies. The system, built around outdated incentives and misaligned priorities, has long been in need of a shakeup. And now, as artificial intelligence transforms industries across the board, one small business startup is boldly leading the charge to bring trust, transpar...
