Should Your SMB Offer an Internship Program? 6 Tips and ConsiderationsEleanor HecksThu, 08/21/2025 - 09:11 Small to midsized businesses (SMBs) often offer internships to build talent and foster growth. These programs usually benefit the organization and college students, enabling companies to leverage the most current skillsets while giving tomorrow's workforce real-world experience. Many SMBs wonder if providing these opportunities is a good idea. With remote and hybrid options becoming mo...|
How Does 5G Impact Business Cybersecurity?Zachary AmosMon, 08/18/2025 - 15:20 The rollout of 5G networks is helping business operations and opening new opportunities for innovation and a better customer experience. However, these advancements also bring cybersecurity considerations. More organizations are prioritizing the adoption of 5G, and they face several challenges and evolving threats. Without the right security policies in place, several risks can compromise sensitive data and disrupt ...|
10 Things Every Business Owner Should Know Before Their First Trade ShowEleanor HecksWed, 08/13/2025 - 13:16 Trade shows open doors of opportunity to growing businesses much more than months of cold calling can. They offer a concentrated environment to put your company out there, engage with potential customers and connect with industry peers. While it’s an exciting venture, first-time exhibitors often underestimate the preparation necessary and overestimate the walk-up interest of the crow...|
Should Businesses Incorporate Gamification for Safety Training?Zachary AmosTue, 08/12/2025 - 08:10 Employers are getting creative with how they upskill and protect their workforce. Encouraging them to polish their knowledge through exercises requires innovative thinking, which is why many corporate training programs consider gamification. It is an ancient technique with a modern twist, inspiring many to see mandatory training as competitive and enjoyable. Read more about Should Businesses Inc...|
Choosing your company’s most beneficial data collection type can dramatically improve your marketing strategy. Client information can help your small business’s design and marketing team better understand your customers, which can boost growth and create more effective engagement. Finding a suitable service for your small business is extremely important. You must consider the pros and cons of first-, second- and third-party data collection to determine what’s best for your company.| socpub.com
Should You Use AI in Employee Performance Reviews?Zachary AmosWed, 07/30/2025 - 16:15 The way performance reviews have been handled for years is broken. Managers can spend countless hours preparing ones that feel biased, outdated and disconnected from performance. Meanwhile, employees typically dread the annual ritual of subjective evaluations that may not reflect their real contributions. With artificial intelligence (AI) promising to automate routine work, eliminate bias and deliver data-dr...|
The Future of Podcast PR: A Deep Dive with MillionPodcasts’ FounderMerilee KernMon, 07/28/2025 - 07:24 As podcasting continues to explode—with over 2.6 million shows and more than 60 million episodes available—marketers, publicists, and entrepreneurs are increasingly turning to this format as a primary channel for thought leadership and brand visibility. Yet, identifying and contacting the right podcasts remains a time-intensive challenge. MillionPodcasts, a rapidly growing platform, is...|
A Business Owner’s 101 Guide to Mandatory Business SignageEleanor HecksThu, 07/24/2025 - 13:59 Nearly every business with a physical location needs signage to guide customers and employees and comply with legal requirements. From restrooms to emergency exits, signs ensure people know where to go and how to respond in critical situations. Agencies like OSHA and the ADA mandate specific signs to promote safety, accessibility and compliance. These regulations are the result of years of researc...|
CEO Insight: 18 Principles Powering Purpose-Driven Business SuccessMerilee KernThu, 07/24/2025 - 09:12 Every leader seeks to establish a company that can endure the test of time. Establishing a mission founded on purpose, people and performance is a powerful means toward that end. Those that do so often create highly successful organizations with operations grounded in core values like grit, integrity, honor and a mindset of continuous improvement, which informs their leadership...|
How to Tell if Your Business Is Financially Ready to ScaleZachary AmosWed, 07/23/2025 - 09:18 Many entrepreneurs dream of expanding their reach, customer base and industry impact. However, the scaling journey is filled with financial complexities that, if overlooked, can quickly transform a growth opportunity into an unforeseen challenge. Discover signs that indicate if a company has the required fiscal resilience for successful and sustainable scaling. Read more about How to Tell if Your Bus...|
It's been awhile since I reviewed anything Hi-Fi but this summer I brought into my house what what I call budget premium audio equipment. Audio equipment designed and built better than the price suggests offering the latest in streaming, room correction, and amplification. Lately, my focus has been on WiiM, a brand brand owned by Linkplay Technology. Linkplay is a company that has been backed by teams from such companies as Google, Broadcom, InterVideo, and Harman.| socpub.com
How to Create a Data Backup Strategy for Your BusinessZachary AmosWed, 07/16/2025 - 09:48 One corrupt table or misconfigured bucket can stall an entire supply chain run. Fortunately, a clear-headed backup strategy turns that existential threat into a five-minute inconvenience. Data Loss Reality Check The numbers behind data loss read like a cautionary thriller. IBM’s 2024 Cost of a Data Breach report pegs the average incident at $4.88 million, including everything from emergency forensics ...|
As a small or medium business owner, you are consistently asked to do more with less — less time, less budget and fewer hands on deck. Every decision can impact your bottom line and your bandwidth. One of the biggest choices you will face is building an in-house team or bringing in outside experts.In-house teams give you closer collaboration and deep brand familiarity. However, outsourcing can offer flexibility, lower costs and quick access to specialized skills without a long-term commitme...| socpub.com
White Label vs. Private Label: What's the Difference, and What's Best for Your Brand?Eleanor HecksWed, 06/25/2025 - 12:18 White label and private label both let you place your name on a product you did not invent from scratch. The key distinction is control — white-label goods arrive fully baked, while private-label lines give you room to adjust the recipe, specs or story. Picking the right lane shapes your margins, timeline and customer loyalty, so it pays to weigh the trade-offs before yo...|
The choice of an open plan versus a traditional, closed office is a hot topic of debate among business leaders, designers and employees. Both options come with distinct advantages and disadvantages that influence productivity, communication and well-being. As more workers return to full-time office work in the post-pandemic era, which layout is best suited to today’s diverse and dynamic workforce?| socpub.com
Let's explore how a purpose-built digital workplace can eliminate obstacles, streamline workflows, and foster a connected culture—ultimately boosting productivity and morale across the board.| socpub.com
Analytics systems powered by artificial intelligence (AI) could reshape the e-commerce sector’s traditional inventory management model, streamlining the order life cycle and preventing stockouts. Business leaders can raise their odds of success if they understand which applications are most impactful and how to navigate integration. AI’s Popularity in E-Commerce Major e-commerce platforms are experimenting with AI, creating novel opportunities for small and medium-sized businesses tha...| socpub.com
If you sell a product that people usually buy once — like a wedding dress, high-end mattress or safe — you have probably wondered how to build customer loyalty when there is no obvious path to a repeat sale. It is easy to fall into the trap of thinking loyalty only matters for subscriptions or everyday items, but that is a myth.| socpub.com
AI Supercharging U.S. E-Commerce Counterfeit CrisisAn explosive new report, "The Counterfeit Buyer Teardown," paints a concerning picture of a rapidly evolving and increasingly sophisticated counterfeit goods market, driven by a new factor: Artificial Intelligence. Forget the back alleys; findings from the research—conducted by market research firm OnePoll and AI company Red Points in February 2025—highlight that the future of fakes is digital, AI-assisted, and alarmingly mainstream.| socpub.com
Do you dream of connecting your small business with global audiences? Make it a reality with a scaling plan and determination. Consistent and practical branding should be the foundation. Then, consumers everywhere can identify you among thousands of competitors. Follow these recommendations to overcome the challenges designers, marketers and owners face during expansion.| socpub.com