Gen Z beer drinkers hold the key to the survival of cask ale, according to a YouGov survey carried out for the Society of Independent Brewers and Associates (SIBA). In advance of Cask Ale Week, figures show that 25% of 18– to 24-year-old beer drinkers — the Generation Z demographic — regularly order cask ale […] The post Will Gen Z drinkers be cask ale’s saviours? first appeared on Beer Today. The post Will Gen Z drinkers be cask ale’s saviours? appeared first on Beer Today.
