“Storytelling with data” sounds great in theory – we all would love to have a single source of truth that always outputs one clear, actionable insight with no uncertainty. But in practice, most real-world data doesn’t work that way. Especially in media mix modeling and incrementality work, the outputs are … How to Communicate Data So It Drives Better Business Decisions Read More » The post How to Communicate Data So It Drives Better Business Decisions appeared first on Recast.
