How peak & expensify found the fast lane in f1: the movie There’s no question: F1: The Movie is a high-speed, high-stakes play - not just for Apple, Brad Pitt, or Formula 1 fans - but for the brands bold enough to be part of the action. The film has achieved nearly $600 million at the global box office and two fictional racing teams built from real-world sponsors, F1: The Movie blurred the lines between storytelling and branding in the best possible way. And two of the brands that played a...
