When Makeup Meets Spice, Culture Comes Alive What happens when a beauty brand collides with one of the most iconic seasonings in Latin households? You get a collaboration that is bold, flavorful, and culturally on point. Rare Beauty’s partnership with Tajín is more than a quirky product launch. It is a powerful example of how brands can authentically connect with Latina consumers in a way that feels fresh and fun. With its vibrant campaign rollout and meaningful community investments, Rare...
