public drama, brand strategy, and smart marketing A kiss-cam moment at a Coldplay concert thrust data workflow company Astronomer into the global spotlight, a spectacle that quickly spread across TikTok, X, and Instagram. What began as personal embarrassment for the company’s CEO and HR chief became a touchpoint for smart PR and memorable brand moments. As brands, from airlines to publishers, scrambled to meme-jack the scandal and amplify their relevance, Astronomer pulled a masterclass in ...
