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What Lies Behind Nike's Return to a Multi-Channel Strategy? – Placer.ai Blog
https://www.placer.ai/anchor/articles/what-lies-behind-nikes-return-to-a-multi-channel-strategy
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Nike shifted from DTC to multi-channel distribution in mid-2023 due to underperformance and store visit declines. Selling via diverse partners helps Nike broaden market reach and achieve comprehensive coverage beyond its owned stores.
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