From McDonald’s Extra Value Meals to Pizza Hut’s $2 Tuesdays and Dairy Queen’s Free Cone Day, the latest foot traffic data reveals what types of QSR promotions still move the needle in 2025.| Placer.ai Blog
Gap Inc. is expanding into beauty and accessories to offset apparel’s sameness, capture value-driven and aspirational shoppers, and build brand identity. With overlap in beauty and off-price traffic, success depends on delivering trend-forward products and in-store expertise.| Placer.ai Blog
Barnes & Noble’s acquisition of Bay Area chain Books Inc. highlights a strategy that blends community-driven bookstore experiences with the financial scale of a national brand. Location analytics reveal how B&N’s model could reshape Books Inc.’s future.| Placer.ai Blog
Dollar General is rapidly gaining grocery share, fueled by short “in-and-out” trips and a growing role as a food destination. Since 2019, the chain has taken visits from traditional supermarkets while expanding nationwide beyond its Southern core. Cross-shopping shows Aldi as a complementary partner, while Kroger and other legacy grocers feel the squeeze.| Placer.ai Blog
Dillard’s has managed to outperform the wider department store space in 2025 by sustaining traffic during key months, benefiting from a Sunbelt-heavy footprint, and positioning itself as a weekend destination. Its clearance locations have also thrived, highlighting the enduring importance of value-oriented shopping in a cautious consumer climate.| Placer.ai Blog
Beauty and fitness retail stores have not only recovered from the pandemic, but significantly surpassed pre-pandemic foot traffic levels. In the fitness space, this growth is in part driven by increased visitor frequency, and in the beauty space, continued growth hinges on the integration of a store experience that complements digital shopping behavior.| www.placer.ai
Explore Placer.ai 's free Grocery Industry Trends tool for foot traffic insights. Compare industries by timeframe and geography.| www.placer.ai
The arts and crafts retail landscape is consolidating fast, but Hobby Lobby and Michaels are thriving. With JOANN and Party City gone, both banners are capturing displaced demand: Michaels by expanding into party goods and Halloween, Hobby Lobby by leveraging large-format stores and growing shopper loyalty.| Placer.ai Blog
Black Rock Coffee’s $1.32B IPO underscores its rapid expansion, affluent customer base, and similarities to Dutch Bros’ trajectory. With visits up 226% since 2019 and a target of 1,000 stores by 2035, the chain’s strategy highlights significant growth potential in new markets.| Placer.ai Blog
East and South Asian grocery chains like H Mart, 99 Ranch Market, Mitsuwa Marketplace, and Patel Brothers offer some shoppers a taste of home while presenting others with an entry point to explore global cuisines.| www.placer.ai
Q2 2025 restaurant trends highlight a cautious consumer. QSRs and fast casuals face headwinds as diners trade down to cheaper options, while casual dining brands like Chili’s and Applebee’s outperform with value-driven promotions and bundled meals.| Placer.ai Blog
The 2025 U.S. Open showed that singles and affluent audiences dominate attendance across both Fan Week and the main draw, and despite supplementary events, the matches remain the tournament’s main attraction.| Placer.ai Blog
Apparel is diverging in 2025 as luxury and off-price outperform traditional retailers. Visit data shows luxury gaining ground among high-income shoppers, while off-price continues to scale with broad consumer appeal. Traditional apparel lags as value and exclusivity dominate demand.| Placer.ai Blog
Costco’s early Executive Member hours are reshaping traffic patterns by shifting visits earlier, easing congestion, and encouraging shorter, more efficient trips—enhancing customer experience without raising labor costs.| Placer.ai Blog
Costco continues to post steady traffic gains with rising same-store visits, longer dwell times, and favorable macro trends. Strong engagement and value positioning highlight lasting growth potential.| www.placer.ai
iscover how consumer responses to Black Friday, holidays, and promotions vary by U.S. region.| www.placer.ai
Darden’s 2025 performance reveals a split: overall visits rose 1.4% YoY, outpacing the full-service dining sector, but same-store traffic was flat. Yard House and LongHorn powered growth, Olive Garden held steady, while Cheddar’s softened – underscoring the importance of portfolio balance.| www.placer.ai
After stability in early 2025, U.S. retail and dining traffic has declined for three straight months, with weakness spreading across states. Tariffs, income bifurcation, and Gen Z holiday cutbacks signal rising risks to consumer resilience heading into late 2025.| www.placer.ai
Equipped with extensive experience in data science, cybersecurity, and engineering, Placer.ai’s founders decided to create the world’s most accurate location analytics platform without compromising individual privacy.| www.placer.ai
August 2025 saw U.S. manufacturing visits drop 5.6% YoY as mixed PMI signals highlight uncertainty in factory activity.| Placer.ai Blog
An aging U.S. vehicle fleet and cutbacks in new car purchases are fueling steady demand for auto parts leaders.| Placer.ai Blog
Placer.ai’s August 2025 Office Index shows visits down 34% vs 2019, with seasonal shifts masking steady recovery trends.| Placer.ai Blog
Coffee, chicken, and Mexican-inspired chains stand out as 2025’s QSR growth leaders, though August softness signals the need for strategic discipline.| Placer.ai Blog
Placer.ai’s August 2025 Mall Index reveals a summer slowdown in mall traffic, with indoor malls showing modest gains and outlet malls closing visit gaps. Shorter visit durations and softer Labor Day results signal rising consumer caution. The holiday season presents a pivotal chance to recapture momentum.| Placer.ai Blog
In Q2 2025, the eatertainment industry is finding new momentum in subscription-based models that encourage repeat visits and build customer loyalty. Although these unlimited-play programs are reshaping consumer behavior, the challenge lies in turning heightened loyalty into long-term revenue gains.| Placer.ai Blog
Starbucks’ 2025 Pumpkin Spice Latte launch once again fueled a nationwide traffic surge, reaffirming its enduring cultural and financial impact. Competitors like Dunkin’ and Dutch Bros. lag behind, underscoring Starbucks’ unrivaled mastery in seasonal LTO strategy.| Placer.ai Blog
Thrift stores are defying retail headwinds – and with higher-income and rural and suburban shoppers joining the mix, thrifting has gone mainstream. As tariffs loom, secondhand appears set to remain one of retail’s standout success stories.| Placer.ai Blog
America’s parks are experiencing rising visits and shifting usage patterns. People are coming more in spring, staying longer, and shifting their visits to weekends and later in the day. Park audiences are also evolving – including more middle-income households and families with children. These changes carry major implications for cities and communities.| Placer.ai Blog
Las Vegas visits were down in Q1/Q2 2025. The Strip saw the steepest declines. Meanwhile, the median HHI of visitors is rising - especially in the Strip – suggesting increased travel costs are deterring budget-conscious tourists.| Placer.ai Blog
Nordstrom's Anniversary Sale was longer than in previous years, but daily visits during the event were up compared to 2023 & 2024 – highlighting the brand value and positive consumer perception that the retailer has successfully cultivated in recent years.| Placer.ai Blog
Bath & Body Works (BBWI) leveraged its semi-annual sale to drive visit growth despite economic headwinds.| Placer.ai Blog
Ulta (ULTA) drives Q2 2025 growth with new stores and a clear pivot away from Target. Discover how the brand's core business and customer base are set to fuel its next chapter.| Placer.ai Blog
Dollar Tree's strategic refocus is driving accelerating traffic growth in Q2 2025 while Dollar General's momentum has cooled. Geographic analysis reveals both chains operate in distinct regional strongholds, creating significant white space expansion opportunities rather than direct competition.| Placer.ai Blog
Value-oriented retailers Five Below and Ollie's achieved exceptional Q2 2025 visit growth through aggressive store expansion while maintaining strong same-store performance, demonstrating the expanding market opportunity for value-oriented discretionary retail.| Placer.ai Blog
After steep declines in 2024, Best Buy’s (BBY) store traffic is showing signs of recovery in 2025. Short visits – boosted by BOPIS and major launches like the Nintendo Switch 2 – appear to be driving much of the momentum.| Placer.ai Blog
Discover how three major players in the sports and activewear space – DICK’s, lululemon, and Academy Sports – are navigating current economic headwinds through strategic adaptation.| Placer.ai Blog
Q2 2025 data shows how a bifurcated retail landscape is impacting mid-market retailers, as traffic to the Kohl's and Macy's banners fell while visits to Macy's luxury brands remained resilient.| Placer.ai Blog
Off-price apparel chains Burlington, Ross, and Citi Trends are thriving. Overall visits and same-store visits grew, driven by value-conscious shoppers. Customer loyalty is also up, particularly for Ross. This success is fueled by a treasure-hunt model that resonates with consumers.| Placer.ai Blog
In the first half of 2025, Home Depot and Lowe's faced visit declines, but trends moderated by July. Home Depot showed regional strength in the Midwest, while Lowe's accelerated its pivot to professional contractors to build a more resilient business model.| Placer.ai Blog
The Lollapalooza festival is a powerful economic driver for Chicago, attracting a highly regional, affluent, and demographically distinct audience. This report analyzes the foot traffic data to reveal how the festival supercharges local tourism and provides valuable insights for both civic leaders and sponsors.| Placer.ai Blog
Our analysis of Q2 2025 retail foot traffic data reveals a stark divergence between America’s top retailers. Walmart showcased resilient in-store traffic, validating its omnichannel investments and reinforcing its dominance in essential goods. Meanwhile, Target faced persistent declines, signaling significant headwinds from the consumer pullback in discretionary spending. This report breaks down the data, the underlying strategies, and the investor outlook for both retail giants.| Placer.ai Blog
Economic uncertainty and rising prices are causing consumers to pull back on discretionary travel, opting for shorter, regional "micro-cations." This shift is reshaping the traditional summer vacation, leading to less driving and flying, a trend visible in gas station and airport traffic data. This cautious consumer behavior is expected to influence the broader retail and travel landscapes for the remainder of 2025.| Placer.ai Blog
In July 2025, office visits were at their highest point since the pandemic, down just 21.8% from 2019. NYC and Miami effectively closed their pre-COVID visit gaps, marking a potential RTO tipping point. San Francisco also showed a remarkable 21.6% YoY growth, signaling a significant turnaround.| Placer.ai Blog
Placer.ai's July 2025 Mall Index shows indoor malls grew 1.3% YoY. Promotional events drove mid-month spikes, but not sustained growth. A spotlight on Boise Towne Square reveals how anchor tenants like In-N-Out can create a powerful halo effect. This report offers key insights for retail and real estate executives.| Placer.ai Blog
The first half of 2025 shows a bifurcated retail market. While foot traffic is up for experiences and value brands, it lags for discretionary items. This is driving leasing momentum in prime locations, even as overall retail sales are propped up by high-income households.| Placer.ai Blog
Q2 2025 foot traffic: Brinker surges on value, Texas Roadhouse stays strong, Bloomin’ Brands lags. See key insights now.| Placer.ai Blog
Life Time's slight Q2 visit dip is a strategic nuance, not a weakness, as it focuses on high-value members and expansion. Planet Fitness, with a 10.1% visit surge, validates its affordable model. Both are expanding, confirming a strong, bifurcated fitness market.| Placer.ai Blog
Discover two distinct paths to success in casual dining: high-income expansion vs. value-driven loyalty.| Placer.ai Blog
CAVA and Sweetgreen saw major visit growth in Q2 2025, but their expansion philosophies differ. See the data comparing CAVA's market depth to Sweetgreen's national breadth.| Placer.ai Blog
Find out how leading QSR players Yum! Brands, RBI, and Wendy’s performed in Q2 2025.| Placer.ai Blog
Pharmacies have weathered a challenging landscape in recent years. We took a look at CVS's visit data to see how the company is faring in Q2 2025, how its rightsizing and optimization efforts have impacted visitation, and what location analytics reveals about some of its strategies.| Placer.ai Blog
Q2 2025 is done and dusted - and analyst Chris Walton takes a look at the retail performance of chains including Starbucks and Target to see how his Q1 2025 predictions held up - and what might lie ahead for the next quarter of the year.| Placer.ai Blog
Coffee’s top chains show diverse paths in Q2 2025. Starbucks’ visits narrowed declines, Dunkin’ saw modest growth via value, and Dutch Bros continued rapid expansion. These distinct strategies shape the competitive market.| Placer.ai Blog
Shake Shack Q2 visits up 13.7% (per-venue -1.7%). Wingstop visits up 3.6% (per-venue -6.3%). These divergent paths show brand resilience. Shake Shack appeals to higher HHI. Wingstop's lower HHI family base faces budget pressure, impacting loyalty. Both brands adapt for future success.| Placer.ai Blog
Warby Parker sees visits up, though Q2 VPL dipped -2.7%. Allbirds' overall visits fell -12.5%, but Q2 VPL surged +18.2%. Both find unique success in their divergent brick-and-mortar strategies, proving different paths can move forward.| Placer.ai Blog
July 2025 promotions primarily boosted weekday retail traffic, but overall in-store visits were down YoY. Walmart notably defied this trend with increased visits. Consumers focused on high-value purchases during the period.| Placer.ai Blog
McDonald's and Chipotle show diverse paths in Q2 2025. McDonald's visits rebounded, driven by innovation. Chipotle's overall visits grew, but its per-location traffic saw a dip. Both companies are expanding aggressively, shaping the dining landscape and demonstrating resilience amidst market challenges.| Placer.ai Blog
JOANN and Party City closed, but not due to low demand. Their smaller size may have affected competition with giants like Michaels, which saw its traffic surge post-JOANN closure. Smaller Blick thrived in a premium niche, avoiding mass-market price competition. The craft market now favors extreme scale or defined premium niches| Placer.ai Blog
Retail media networks are transforming advertising, leveraging physical stores. Offline traffic often dominates. Understanding regional variations and combining online/offline data is crucial for optimizing campaigns and competing effectively in the ad space.| Placer.ai Blog
Aldi, Trader Joe's, and Lidl defy grocery challenges with unique strategies. Aldi maintains per-store visits despite rapid expansion. Trader Joe's gained California market share. Lidl broadened its base with older shoppers and now targets urban expansion. Their success extends beyond just low prices.| Placer.ai Blog
L.L.Bean thrives in 2025. Its Boat & Tote's viral resurgence drives brand relevance. Stores enhance engagement with diverse experiences like charm bars. L.L.Bean's appeal spans diverse demographics, ensuring continued success.| Placer.ai Blog
Staples defied retail challenges and store closures by pivoting to services and B2B solutions. Overall visits in Q2 2025 exceeded 2019 levels, and average visits per location significantly increased. This strategic shift has also led to more frequent customer visits.| Placer.ai Blog
Office visits in June 2025 showed meaningful recovery, nearing pre-COVID levels. Miami and New York led the RTO charge, outperforming the nation. Most cities saw gains, with few declines. These positive trends suggest a rebound as RTO mandates and hybrid strategies take effect.| Placer.ai Blog
Tariff anticipation drives forward baby product purchases, boosting visits at Babylist showroom and Kohl's Babies"R"Us. The baby category faces disruption, requiring adaptable strategies and clear value communication from retailers.| Placer.ai Blog
Limited-service dining thrives. Coffee's growth is led by small chains and affluent visitors. Short visits boost coffee and fast-casual. Chicken's share grew, impacting burger chains. The category evolves through diverse strategies, showcasing resilience.| Placer.ai Blog
Big Lots' relaunch leverages deep discounts and a treasure-hunt model. Reopened stores attract shoppers, drawing a higher-income demographic. This strategy positions the brand for growth by appealing to value-seeking customers.| Placer.ai Blog
Target's visits slowed post-mid-2022. August's seasonal strength offers a comeback chance. Its August audience includes families, singles, and students. Target can leverage diverse offerings and in-store experiences to drive loyalty and year-round traffic.| Placer.ai Blog
Nike shifted from DTC to multi-channel distribution in mid-2023 due to underperformance and store visit declines. Selling via diverse partners helps Nike broaden market reach and achieve comprehensive coverage beyond its owned stores.| Placer.ai Blog
JCPenney's "Yes, JCPenney" campaign launched in April 2025, driving visit growth and challenging outdated brand perceptions. The campaign saw broad success, especially in the South and Midwest. It notably resonated with single shoppers, suggesting it attracts a new generation of customers. Initial results are promising for sustained visitor growth.| Placer.ai Blog
US office visits declined in May 2025, reaching a 37.2% gap from 2019 levels. This pause highlights hybrid/remote work's persistent popularity, despite a calendar shift. New York and Miami led recovery, while Southern hubs saw growth. Most other major cities experienced declines. The overall office recovery shows a persistent plateau.| Placer.ai Blog
Mall visits rose in May 2025, led by indoor malls, indicating sector resilience beyond tariff pull-forwards. Shopping centers saw strong Memorial Day performance. While visitor HHI slightly declined, longer average visit durations suggest malls succeed as social and experiential hubs. This positions them for continued growth by adapting to evolving consumer behaviors.| Placer.ai Blog
Coach defies luxury market slowdowns with visit growth, partly due to its "affordable luxury" positioning. It attracts a younger, less affluent audience than traditional luxury brands. Experiential Coachtopia stores drive longer visits, appealing to middle-income shoppers. Coach's success shows perceived value and tailored experiences attract a wide consumer base.| Placer.ai Blog
Darden Restaurants shows solid 2025 growth. Overall visits outpace per-location gains. Monthly trends were positive. LongHorn Steakhouse leads with value. Both Olive Garden and LongHorn capitalized on Mother's Day. These results highlight Darden's resilience and strong demand.| Placer.ai Blog
Retailers are finding diverse paths to success in 2025. Smaller formats, like Sprouts' compact stores and Kohl's scaled-down concepts, drive visits by reaching new audiences and offering convenience. Conversely, giant experiential stores like Buc-ee's and Scheels also thrive by becoming destinations. Creative use of physical space is key to engaging shoppers.| Placer.ai Blog
Rite Aid's closure creates opportunities. CVS gains significantly, diversifying its customer base to include older, middle-income shoppers. It expands reach into semirural and key urban areas, highlighting shifts and new potential in pharmacy retail.| Placer.ai Blog
In early May 2025, horse racing fans were treated to the 151st Run for the Roses at Churchill Downs in Louisville, KY, with thoroughbred Sovereignty coming out the winner. We took a closer look at the location analytics and psychographic characteristics of visitors to find out who attends the Kentucky Derby.| Placer.ai Blog
Visits to Gap banners and Ulta were mixed in Q1 2025. While some chains - like Athleta - enjoyed visit growth, others experienced more challenges. Still, pockets of optimism could be seen - visits per location showed growth, suggesting strengthening consumer engagement.| Placer.ai Blog
We take a closer look at the foot traffic to the two biggest players in the discount and dollar store space – Dollar General and Dollar Tree – to understand where the two brands stand.| Placer.ai Blog
Off-price apparel chains continue to resonate with inflation-conscious shoppers seeking their favorite brands without significant expense. We examined the visitation patterns for several major players in this sector – T.J. Maxx, Marshalls, Ross Dress for Less, and Burlington – to gain insight into their performance during the first half of the year.| Placer.ai Blog
Department stores are evolving, remaining relevant and adapting to a challenging economic environment. With the first half of the year nearly behind us, we took a look at the visit performance for some of the major players in the department store space to understand their current standing.| Placer.ai Blog
Wholesale clubs were foot traffic winners in Q1 2025. We took a closer look at how weather and expanding footprints played a part in visitation trends for Target, Walmart, Sam’s Club, BJ’s Wholesale Club, and Costco Wholesale and how the demographic characteristics of visitors impacted in-store shopping behavior.| Placer.ai Blog
We dove into the data to explore The Home Depot and Lowe’s recent foot traffic performance, audience profiles, and consumer trends shaping what lies ahead for the chains.| Placer.ai Blog
Big Chicken's moment in the spotlight has been building for the past few years. The surge in chicken offerings has spurred considerable traffic in the fast-casual and quick-service dining sectors.With the year’s midpoint quickly approaching, we took a look at some of the most popular players in the game to see how visits are performing.| Placer.ai Blog
Class B malls offer significant potential for investors and retailers to unlock value while meeting the needs of local communities. We took a look at how some of these malls - typically located in suburban or secondary markets - are being redeveloped to better serve today's consumer.| Placer.ai Blog
Following the August 7th tariff implementation, manufacturing visits experienced a significant drop, indicating that businesses are working through stockpiled inventory. This suggests a period of reassessment and adjustment in supply chain strategies.| Placer.ai Blog
Discover how aggressive store expansions by Costco, BJ's, and now Sam's Club are fueling visit growth and sparking new regional competition.| Placer.ai Blog
We're proud and excited to announce our Series A funding round of $12M, backed by JBV Capital, Aleph, Reciprocal Ventures, and OCA Ventures!| Placer.ai Blog
Placer.ai Raises $50M Series B To Expand Location Analytics Capabilities| Placer.ai Blog
We're happy to announce the closing of a $100M Series C funding round at a $1B valuation.| Placer.ai Blog
Noam Ben Zvi, co-founder and CEO, explains how Placer will use the Series C funds to ramp up the velocity of development.| Placer.ai Blog
Summary: Gap Inc. showed real progress in Q2 2025, with overall visits up 3.6% year over year. Old Navy drove the gains with a 4.8% boost, while Gap posted positive traffic despite a smaller store base. A strong spring surge, partly fueled by tariff pull-forward, gave way to softer summer visits. Meanwhile, the return of middle-income shoppers signals that revitalization efforts are resonating.| Placer.ai Blog
TJX saw strong Q2 2025 performance, exceeding company guidance. HomeGoods led same-store visit growth, while the newest brands, Sierra and Homesense, drove overall traffic increases. The company is also successfully penetrating rural and semi-rural markets, creating a path for continued domestic growth.| Placer.ai Blog
Din Tai Fung achieves an incredible $27.4 million average unit volume, nearly double its next competitor. This success is a boon for malls, boosting foot traffic, increasing dwell time, and extending evening visits, proving a powerful destination brand can uplift an entire retail ecosystem.| Placer.ai Blog
U.S. industrial manufacturing saw a dramatic surge in July 2025 as companies rushed to beat an August 1st tariff deadline. This push, evidenced by increased visits from employees and logistics partners, was particularly strong in the auto and metals sectors.| Placer.ai Blog
Discount & dollar chains, despite a slow 2024, are poised for renewal in 2025, outperforming other non-discretionary sectors. Top performers like Dollar General, Dollar Tree, and Five Below are seeing increased loyalty, driven by expanded assortments. These chains are primed to serve value-seeking consumers amidst continued economic uncertainty.| Placer.ai Blog
Restaurants are increasingly turning to limited-time offers (LTOs) to attract cost-conscious consumers. We take a closer look at several dining chains – Buffalo Wild Wings, Starbucks, Chili’s, and McDonald’s – to see how their recent LTOs were received by diners.| www.placer.ai
How did Petco and PetSmart, the two big-box leaders of the pet sector, fare in early 2024? We dove into the data to find out.| www.placer.ai
Make smarter real estate decisions and close more deals with Placer.ai's location intelligence and foot traffic insights.| www.placer.ai
Advertisers and Advertising Agencies can use location analytics to refine their messaging, hone their targeting, better measure physical impressions, and evaluate offline audience engagement.| www.placer.ai
