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Big Lots: Back in the Bargain Game – Placer.ai Blog
https://www.placer.ai/anchor/articles/big-lots-back-in-the-bargain-game
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Big Lots' relaunch leverages deep discounts and a treasure-hunt model. Reopened stores attract shoppers, drawing a higher-income demographic. This strategy positions the brand for growth by appealing to value-seeking customers.
