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Warby Parker & Allbirds Q2 2025: Unpacking Divergent Retail Strategies – Placer.ai Blog
https://www.placer.ai/anchor/articles/warby-parker-and-allbirds-q2-2025-recap
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Warby Parker sees visits up, though Q2 VPL dipped -2.7%. Allbirds' overall visits fell -12.5%, but Q2 VPL surged +18.2%. Both find unique success in their divergent brick-and-mortar strategies, proving different paths can move forward.
