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How Häagen-Dazs evolved its Super Bowl campaign into a brand platform | Marketing Dive
https://www.marketingdive.com/news/haagen-dazs-evolved-super-bowl-campaign-brand-platform/759037/
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A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice cream maker stay committed to diversity.
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