The software-as-a-service (SaaS) model has transformed the tech industry over the past two decades. Now, a new report suggests that local media companies could see similar success by applying the same go-to-market (GTM) principles to their own operations. The Local Media Innovation Insights (LMII) report, authored by industry veteran and Local Media Association (LMA) board […] The post Local media looks to the SaaS playbook for revenue growth appeared first on Local Media Association + Loca...
