Local publishers should rethink what they measure — and who gets to see it — if they want audience growth that translates into revenue, Hyperlocal News Network’s Mike Shapiro told attendees during a Local Media Association webinar on analytics and KPIs. 4 takeaways from the webinar: Shapiro, who founded the TAPinto network 17 years ago […]| Local Media Association + Local Media Foundation
AI isn’t just for content creation anymore. In a September 19 Local Media Association webinar, David Arkin of David Arkin Consulting outlined “10 prompts every sales team should be using today” to simplify outreach, proposals and reporting. How AI is transforming local media sales workflows Artificial intelligence is quickly becoming a secret weapon for local […] The post Webinar highlights: The AI-assisted pipeline — Templates, prompts and sequences that close deals appeared first ...| Local Media Association + Local Media Foundation
Local news outlets in 2025 understand they must “make the case” for the value of their journalism and earn their community’s support every day through their work. Traditional and new types of revenue are essential to sustainability. Philanthropic support has also become a key to long-term sustainability. Local Media Association launched the LMA Lab for […] The post Announcing “Pitch Day” winners from the California cohort of the LMA Lab for Journalism Funding appeared first on Loc...| Local Media Association + Local Media Foundation
Editor’s Note: Wednesday, October 8, is LGBTQ+ Media Giving Day. The publications within the News Is Out collaborative would appreciate your support. Click here to give. The LGBTQ+ Media Mapping Project is giving queer journalism something it’s never had before — a living, breathing record of who’s telling the stories and where they’re being told. […] The post Mapping queer media: How ‘News Is Out’ is building a living record of LGBTQ+ journalism appeared first on Local Media ...| Local Media Association + Local Media Foundation
Local news outlets in 2025 understand they must “make the case” for the value of their journalism and earn their community’s support every day through their work. Traditional and new types of revenue are essential to sustainability. Philanthropic support has also become a key to long-term sustainability. Local Media Association launched the LMA Lab for […] The post Announcing “Pitch Day” winners from the New Mexico cohort of the LMA Lab for Journalism Funding appeared first on Loc...| Local Media Association + Local Media Foundation
Local news outlets in 2025 understand they must “make the case” for the value of their journalism and earn their community’s support every day through their work. Traditional and new types of revenue are essential to sustainability. Philanthropic support has also become a key to long-term sustainability. Local Media Association launched the LMA Lab for […] The post Announcing “Pitch Day” winners from the Illinois cohort of the LMA Lab for Journalism Funding appeared first on Local...| Local Media Association + Local Media Foundation
6 things to know about PubGen.AI: AI-tuned for journalism: PubGen.AI grounds its tools in newsroom archives, style guides and ethics, ensuring relevance and trust. Efficiency gains: Reporters produce 1.3–3 times more output, clerks handle 10 times more press releases and editors streamline workflows. Revenue growth: Early adopters like the Lewiston Tribune saw a 228% jump […] The post AI meets local news: Rust Communications’ PubGen.AI CMS promises efficiency and revenue growth appeared...| Local Media Association + Local Media Foundation
What happens when a 117-year-old Harlem newspaper meets lightning-fast change? For The Amsterdam News, the answer was to reinvent — and to find the right partner to make that reinvention possible. New York Amsterdam News President and Chief Revenue Officer Siobhan “Sam” Bennett had already rolled out six different software platforms on her own, spending […] The post How the Amsterdam News got 20x ROI from BloomLab’s shared tech service appeared first on Local Media Association + Loc...| Local Media Association + Local Media Foundation
Kristyn Cooper is a nonprofit fundraising professional with nearly two decades of experience in grant writing, development strategy and donor stewardship. As director of fundraising initiatives for Local Media Association and Local Media Foundation, she oversees institutional funding programs, manages foundation relationships and supports local news organizations in building sustainable revenue. Tell us a little about […]| Local Media Association + Local Media Foundation
Fundraising for local journalism is not an easy feat. It takes grit, determination, and an ability to tell your newsroom’s story of impact in your community. Those involved in this work know it’s a constant learning process, and one of the best ways to learn is from those who have been successful. At LMA Fest […] The post Three proven strategies to strengthen your newsroom’s fundraising appeared first on Local Media Association + Local Media Foundation.| Local Media Association + Local Media Foundation
If you walked away from Shannon Kinney‘s, founder of Dream Local Digital, and Peter Lamb‘s, president of Lamb Consulting LMA Fest session, with your sales brain on fire, you’re not alone. Packed with energy, sharp insights, and more than a few quotable mic drops, their “10 Things You Should Be Doing Now to Grow Sales […] The post 10 sales habits that will actually grow revenue: Lessons from LMA Fest appeared first on Local Media Association + Local Media Foundation.| Local Media Association + Local Media Foundation
Starting in 2022, the Knight x LMA BloomLab set out to support more than two dozen Black-owned local news media with resources for digital technology and business transformation — helping them find paths to long-term sustainability and independence. Local Media Association and Local Media Foundation, backed by a $3.2 million grant from the John S. […]| Local Media Association + Local Media Foundation
Each month, Local Media Association will feature some of the work of its collaboratives: Word In Black, News Is Out, Latido Beat, Branded Content Project, Oklahoma Media Center, and Solving Sacramento. Word In Black ‘Black America’s Digital Daily’ We’re Black America’s Digital Daily — a national newsroom and research lab rooted in the Black Press […] The post Inside the collaboratives: September 2025 appeared first on Local Media Association + Local Media Foundation.| Local Media Association + Local Media Foundation
It was a quick start to LMA Fest 2025, and it started with real value for local newsrooms. Google News Initiative’s Arun Venkataraman, Global Research & Insights Lead for Global News Programs, walked publishers through fresh findings on shifting habits, the rise of new providers and what those changes mean for the local news value […]| Local Media Association + Local Media Foundation
(September 9, 2025) — Local Media Association (LMA) today announces the launch of LatidoBeat, an exciting national startup built in collaboration with seven of the leading Spanish-language publishers, leveraging their credibility, reach, and deep community roots to create a united platform for Latino voices, following the proven Word In Black playbook. Supported by a $300,000 […] The post LatidoBeat launches as national platform to strengthen Latino journalism ecosystem appeared first on ...| Local Media Association + Local Media Foundation
The software-as-a-service (SaaS) model has transformed the tech industry over the past two decades. Now, a new report suggests that local media companies could see similar success by applying the same go-to-market (GTM) principles to their own operations. The Local Media Innovation Insights (LMII) report, authored by industry veteran and Local Media Association (LMA) board […] The post Local media looks to the SaaS playbook for revenue growth appeared first on Local Media Association + Loca...| Local Media Association + Local Media Foundation
Local Media Association is rolling out a packed lineup of fall webinars designed to help publishers, broadcasters and digital media executives sharpen their skills, strengthen data strategies and boost revenue. The series kicks off with a doubleheader on September 18, 2025, featuring sessions on audience segmentation and using metrics to guide reporting. September 18, 2025: […] The post Upcoming LMA webinars: Data, metrics, SEO and revenue growth strategies for local media appeared first on...| Local Media Association + Local Media Foundation
How adopting SaaS industry GTM principlescan transform local media revenue The new-and-improved Local Media Innovation Alliance (LMIA) is now called Local Media Innovation Insights (LMII). It has a new look, but with the same great content. These reports focus on promising trends/opportunities from local media companies of all kinds, including newspapers, digital news sites, TV/radio and […]| Local Media Association + Local Media Foundation
At a time when many newsrooms fear artificial intelligence, The Baltimore Times is leaning in. Led by Local Media Association Digital Innovator of the Year Paris Brown, the publication is proving how small, community-focused outlets can use AI, AR and VR to extend their reach, deepen trust and better serve audiences. On the Keep It […]| Local Media Association + Local Media Foundation
Local Media Association will bring together industry leaders from across the country for LMA Fest 2025, an intensive three-day event focused on revenue growth, innovation and sustainability in local media. The 2025 gathering will happen at the Gleacher Center in downtown Chicago on August 19-21. Attendees can expect a mix of general sessions, focused breakouts […]| Local Media Association + Local Media Foundation
The AFRO-American Newspapers has a daunting task ahead: Creating a searchable and publicly-accessible database to house an estimated 3 million photos, thousands of letters, business records, original audio recordings, advertisements and even reporters’ notebooks. And then there are the newspapers themselves — 129 years of them. “The collection is really remarkable. It’s probably one of […]| Local Media Association + Local Media Foundation
