Brands want to align with purpose—and media organizations have the power to deliver that impact. That’s why the Branded Content Cash Camp is back with a new focus: helping media sales teams grow and strengthen purpose-driven initiatives. Through hands-on coaching, actionable sales strategies, and a focus on community-centered storytelling, this cohort will help you refine your […]| Local Media Association + Local Media Foundation
Newsrooms can’t serve their communities with trusted local news if they can’t sustain their business. In an environment where audience pathways to news are changing quickly, traditional revenue models are disrupted and AI creates both new opportunities and threats, it’s essential for news leaders to understand what truly drives success. FT Strategies, in partnership with […] The post Data insights on news sustainability from FT Strategies appeared first on Local Media Association + Lo...| Local Media Association + Local Media Foundation
If you’ve ever managed a branded content campaign, you know there’s a lot more to it than writing a story and hitting publish. Successful campaigns are built on systems, great processes, measurement and reporting that gets clients to say yes to doing more content. David Arkin, CEO of David Arkin Consulting, is one of the […] The post Branded content that works: A step-by-step fulfillment strategy appeared first on Local Media Association + Local Media Foundation.| Local Media Association + Local Media Foundation
Dana Lacey is a journalist-turned-technologist who joins the Local Media Association and Local Media Foundation as the associate director of technology in Knight x LMA BloomLab’s tech shared service, partnering with Apryl Pilolli. In this role, she helps Black-owned and operated publishers develop sustainable, tech-forward strategies. With experience across publishers, startups and big tech, Dana […] The post Q&A with Dana Lacey, associate director of technology services for BloomLab appe...| Local Media Association + Local Media Foundation
At this year’s LMA Fest, the AI Community Journalism Lab showcased real-world experiments proving that artificial intelligence (AI) has the potential to create efficiencies in the newsroom. The AI Lab, made possible with funding from Walton Family Foundation, has helped 21 publishers explore the possibilities of AI to free up more time to cover local […] The post 4 real-world newsroom AI experiments: What was learned appeared first on Local Media Association + Local Media Foundation.| Local Media Association + Local Media Foundation
(September 9, 2025) — Local Media Association (LMA) today announces the launch of LatidoBeat, an exciting national startup built in collaboration with seven of the leading Spanish-language publishers, leveraging their credibility, reach, and deep community roots to create a united platform for Latino voices, following the proven Word In Black playbook. Supported by a $300,000 […]| Local Media Association + Local Media Foundation
Local publishers should rethink what they measure — and who gets to see it — if they want audience growth that translates into revenue, Hyperlocal News Network’s Mike Shapiro told attendees during a Local Media Association webinar on analytics and KPIs. 4 takeaways from the webinar: Shapiro, who founded the TAPinto network 17 years ago […]| Local Media Association + Local Media Foundation
AI isn’t just for content creation anymore. In a September 19 Local Media Association webinar, David Arkin of David Arkin Consulting outlined “10 prompts every sales team should be using today” to simplify outreach, proposals and reporting. How AI is transforming local media sales workflows Artificial intelligence is quickly becoming a secret weapon for local […] The post Webinar highlights: The AI-assisted pipeline — Templates, prompts and sequences that close deals appeared first ...| Local Media Association + Local Media Foundation
Local news outlets in 2025 understand they must “make the case” for the value of their journalism and earn their community’s support every day through their work. Traditional and new types of revenue are essential to sustainability. Philanthropic support has also become a key to long-term sustainability. Local Media Association launched the LMA Lab for […] The post Announcing “Pitch Day” winners from the California cohort of the LMA Lab for Journalism Funding appeared first on Loc...| Local Media Association + Local Media Foundation
Editor’s Note: Wednesday, October 8, is LGBTQ+ Media Giving Day. The publications within the News Is Out collaborative would appreciate your support. Click here to give. The LGBTQ+ Media Mapping Project is giving queer journalism something it’s never had before — a living, breathing record of who’s telling the stories and where they’re being told. […] The post Mapping queer media: How ‘News Is Out’ is building a living record of LGBTQ+ journalism appeared first on Local Media ...| Local Media Association + Local Media Foundation
Local news outlets in 2025 understand they must “make the case” for the value of their journalism and earn their community’s support every day through their work. Traditional and new types of revenue are essential to sustainability. Philanthropic support has also become a key to long-term sustainability. Local Media Association launched the LMA Lab for […] The post Announcing “Pitch Day” winners from the New Mexico cohort of the LMA Lab for Journalism Funding appeared first on Loc...| Local Media Association + Local Media Foundation
Local news outlets in 2025 understand they must “make the case” for the value of their journalism and earn their community’s support every day through their work. Traditional and new types of revenue are essential to sustainability. Philanthropic support has also become a key to long-term sustainability. Local Media Association launched the LMA Lab for […] The post Announcing “Pitch Day” winners from the Illinois cohort of the LMA Lab for Journalism Funding appeared first on Local...| Local Media Association + Local Media Foundation
Kristyn Cooper is a nonprofit fundraising professional with nearly two decades of experience in grant writing, development strategy and donor stewardship. As director of fundraising initiatives for Local Media Association and Local Media Foundation, she oversees institutional funding programs, manages foundation relationships and supports local news organizations in building sustainable revenue. Tell us a little about […]| Local Media Association + Local Media Foundation
Starting in 2022, the Knight x LMA BloomLab set out to support more than two dozen Black-owned local news media with resources for digital technology and business transformation — helping them find paths to long-term sustainability and independence. Local Media Association and Local Media Foundation, backed by a $3.2 million grant from the John S. […]| Local Media Association + Local Media Foundation
It was a quick start to LMA Fest 2025, and it started with real value for local newsrooms. Google News Initiative’s Arun Venkataraman, Global Research & Insights Lead for Global News Programs, walked publishers through fresh findings on shifting habits, the rise of new providers and what those changes mean for the local news value […]| Local Media Association + Local Media Foundation
At a time when many newsrooms fear artificial intelligence, The Baltimore Times is leaning in. Led by Local Media Association Digital Innovator of the Year Paris Brown, the publication is proving how small, community-focused outlets can use AI, AR and VR to extend their reach, deepen trust and better serve audiences. On the Keep It […]| Local Media Association + Local Media Foundation
Local Media Association will bring together industry leaders from across the country for LMA Fest 2025, an intensive three-day event focused on revenue growth, innovation and sustainability in local media. The 2025 gathering will happen at the Gleacher Center in downtown Chicago on August 19-21. Attendees can expect a mix of general sessions, focused breakouts […]| Local Media Association + Local Media Foundation
The AFRO-American Newspapers has a daunting task ahead: Creating a searchable and publicly-accessible database to house an estimated 3 million photos, thousands of letters, business records, original audio recordings, advertisements and even reporters’ notebooks. And then there are the newspapers themselves — 129 years of them. “The collection is really remarkable. It’s probably one of […]| Local Media Association + Local Media Foundation
