Forget perfectly curated feeds. Today authenticity reigns supreme. People are tired of ads; they crave real experiences. That’s where user-generated content (UGC) shines. It’s like tuning into a conversation with friends instead of watching a commercial. UGC taps into genuine connection, turning viewers into active participants in your brand’s narrative. And the best part? Social […] The post How to Increase Engagement on Social Media Through UGC appeared first on BrandLens.