Black Friday and Cyber Monday remain the crown jewels of the retail calendar, and in fashion, they represent both a massive opportunity and a high-stakes challenge. For CMOs, the real dilemma isn’t simply how to drive record-breaking sales; it’s how to strike the right balance between short-term revenue spikes and long-term brand equity, customer lifetime […] The post Black Friday Marketing for Fashion Leaders: 5 Advanced Insights appeared first on Omnichannel Customer Engagement Platform.
