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From:
The Content Technologist
(Uncensored)
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The facts of lore: What happens when the most reputable information on the internet is about fiction?
https://www.content-technologist.com/the-facts-of-lore-what-happens-when-the-most-reputable-information-on-the-internet-is-about-fiction/
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Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."