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84% of Gen Z travelers are influenced by social media, Expedia study finds | Marketing Dive
https://www.marketingdive.com/news/84-of-gen-z-travelers-are-influenced-by-social-media-expedia-study-finds/542551/
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Travel-related advertisers like hotels, airlines and resorts have the power to sway the cohort's decisions through mobile platforms and influencers, Expedia found.
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