https://www.youtube.com/live/_hep4xQQ_Ew?si=KXZau2sHNh5ltxO5 Are your fundraisers chasing numbers, or are they actually building relationships with donors? Right now, there’s a quiet crisis in major gift fundraising. Too many teams are being judged by activity counts instead of meaningful donor engagement. The Problem: Gaming the Metrics We see it everywhere. Leaders impose quotas like: 15 donor visits per month 5 new prospects per week 1 solicitation per quarter On paper, the activity look...
