How Many Prospects Can You Cultivate? | GPG
Here’s a question we get all the time: What’s the right size for a Major Gift Officer’s Portfolio? How many prospects should someone be able to handle?| Gail Perry Group
Here’s a question we get all the time: What’s the right size for a Major Gift Officer’s Portfolio? How many prospects should someone be able to handle?| Gail Perry Group
What do board members need to know about major gifts fundraising strategy? It's a long-term effort and it's not about "asking."| Gail Perry Group
Your prospect list isn’t just data - it’s the roadmap to major donor relationships, bigger gifts, and fundraising success.| Gail Perry Group
Suspects vs prospects: The key difference between them is their level of engagement and interest in your organization.| Gail Perry Group
Messaging to donors needs to change. You need to be more authentic, friendly and completely transparent about finances.| Gail Perry Group
Learn how to focus your major gift portfolio on the donors most likely to give. Discover strategies, stages, and metrics for stronger fundraising results.| Gail Perry Group
Feeling pressure to ask too soon? Learn how donor timing, cultivation, and CFO education protect your major gifts strategy and build deeper relationships.| Gail Perry Group
Learn how to segment, qualify, and build relationships with major gift prospects already in your donor database using smart, donor-centered strategies.| Gail Perry Group
Learn how to reconnect with donors who ghost you. Practical major gift fundraising tips to re-engage and strengthen donor relationships.| Gail Perry Group
Nonprofit boards in 2025 are under extraordinary pressure. With disastrous funding cuts hitting social services, environmental, arts and culture, education and healthcare organizations, leaders are being forced into emergency decision-making. The stakes couldn’t be higher. Demand for services keeps rising, while revenue streams are shrinking. In this environment, the choices that boards and leadership make today will determine whether their organizations merely survive - or whether they e...| Gail Perry Group
The following article comes to us from our friends at Boardable. Serving on a nonprofit board, means carrying a deep responsibility - balancing mission-driven passion and operational oversight. If you’ve ever walked into a board meeting only to spend 90% of the time stuck in updates, you also know how frustrating it can be when truly strategic discussions get sidelined. As someone who’s served multiple housing-related and education-related boards, I’ve experienced both the high and lo...| Gail Perry Group
https://youtube.com/live/Zoo4PDMJ4V8 What does it really take to succeed as a Major Gift Officer today? We’re not talking about just getting meetings on the calendar or sending out a polished deck. We mean being the kind of fundraiser who consistently inspires donors to go big - to make transformational gifts that truly change the future of your organization. That’s the conversation Kathryn Gamble and I had recently on LinkedIn Live. And it was lively! We agreed that the top skills MG...| Gail Perry Group
What’s the single most devastating miss in fundraising? It isn’t a mediocre event. It isn’t a campaign that barely lifts off. It’s when we don’t focus on likely sources of gifts that we fail to pursue them passionately. And as a result, we leave money on the table. That line: “Don’t leave hundreds of thousands and even millions of dollars on the table for your wonderful cause! ” isn’t just colorful language. It’s the gut punch of unrealized financial potential and quiet he...| Gail Perry Group
https://www.youtube.com/live/_hep4xQQ_Ew?si=KXZau2sHNh5ltxO5 Are your fundraisers chasing numbers, or are they actually building relationships with donors? Right now, there’s a quiet crisis in major gift fundraising. Too many teams are being judged by activity counts instead of meaningful donor engagement. The Problem: Gaming the Metrics We see it everywhere. Leaders impose quotas like: 15 donor visits per month 5 new prospects per week 1 solicitation per quarter On paper, the activity look...| Gail Perry Group
https://vimeo.com/1113040971/cab23ef2b2?ts=0&share=copy You know this already - fundraising doesn’t end when the gift comes in. That’s when the real work begins. One of the biggest pain points we see is what happens after the gift. Too often, the donor is thanked once -maybe with a receipt or a quick note - and then… silence. The donor feels overlooked. Forgotten. Taken for granted. And when that happens, they rarely give again. Poor post-gift stewardship is one of the surest ways to lo...| Gail Perry Group
Fundraisers feel undervalued far too often - and the impact ripples across the whole organization. You’ve probably seen it or felt it yourself. Fundraisers often get left out of strategic decisions. Even more, they are treated as “revenue producers” instead of relationship builders. And worse, they are excluded from boardroom conversations that can shape donor engagement. And this isn’t just about morale. When development staff aren’t empowered, then valuable donor relationshi...| Gail Perry Group
https://youtu.be/0Vawt-y9WWY?si=SXpATelRdcwo5f63 You’ve probably seen it yourself. Too many major gift fundraisers are set up to fail. They love the mission. They love connecting with donors. But without the right training and support, they’re left scrambling. Portfolios are overloaded. Calls feel scattered. And instead of building strong donor partnerships, they spend their days just trying to keep up. I want to share Sarah’s story with you. Sarah Was on the Verge of Burnout When Sarah...| Gail Perry Group
Learn how to protect your major gift officers’ time, boost ROI, and keep them focused on donor relationships instead of admin tasks.| Gail Perry Group
Achieve success with our nonprofit consulting solutions. Our experienced consultants deliver results to your organization. Read more here.| Gail Perry Group
Check out our nonprofit capital campaign resource center. Our favorite tips to help you organize and roll out a successful campaign.| Gail Perry Group
Major Gift Officers Pain Point Series - You Have to Have Major Gifts to Have a Successful Campaign | Insights from the Gail Perry Group| Gail Perry Group
Want to inspire your board with Giving USA data? Use stories, trends, and key takeaways to spark bold conversations and energize their leadership.| Gail Perry Group
Master the art of the major gift ask. Get expert tips on building relationships and securing big capital campaign donations.| Gail Perry Group
Is your campaign stalling? Learn the secrets to building momentum & achieving your fundraising goals. Contact us for a free strategy call.| Gail Perry Group
Your major gift portfolio management can seem daunting, but it doesn't have to be. Try our 10-20-30 system and you'll raise money faster.| Gail Perry Group
Get major gift officer training in this live, CFRE-certified program for major gift officers and mid-level fundraisers. Boost confidence, close bigger gifts.| Gail Perry Group
Discover real-world major gift strategies working right now. Learn how top fundraisers are closing transformational gifts in 2025 - despite the uncertainty.| Gail Perry Group
Join Gail Perry and Beth Ann Locke for a high-impact webinar on major gift success in 2025. Learn real-world strategies to deepen donor relationships, focus your efforts, and close transformational gifts—even in uncertain times.| Gail Perry Group
Understand how economic shifts impact donor psychology. Learn to connect with givers during uncertain times.| Gail Perry Group
Understand the crucial benefits of a capital campaign feasibility study. Gain clarity, confidence & credibility before you launch. Learn why it's a vital investment.| Gail Perry Group
Learn key donor conversation questions to smoothly transition to gift talks. Build stronger relationships & inspire generosity. Download our free guide!| Gail Perry Group
Discover key questions to engage major donors. Foster deeper connections, understand their passions, and inspire lasting support.| Gail Perry Group
Boost donor engagement during uncertain times. Learn how to have meaningful donor conversations, strengthen relationships, and communicate with transparency and empathy to inspire giving.| Gail Perry Group
Enroll in Major Gift Intensive, a 4-month world-class training program by the Gail Perry Group. Essential for fundraising & advancement teams.| Gail Perry Group
Want transformational gifts and capital fundraising campaigns for your cause? Get our best tips and strategies sent directly to your mailbox.| Gail Perry Group
Nonprofits are facing uncertainty with potential government funding cuts. Take action now with three key steps to communicate effectively, guide your board, and keep donors informed. Learn how transparency, governance, and donor engagement can help your organization navigate chaos and stay resilient.| Gail Perry Group
