What’s the single most devastating miss in fundraising? It isn’t a mediocre event. It isn’t a campaign that barely lifts off. It’s when we don’t focus on likely sources of gifts that we fail to pursue them passionately. And as a result, we leave money on the table. That line: “Don’t leave hundreds of thousands and even millions of dollars on the table for your wonderful cause! ” isn’t just colorful language. It’s the gut punch of unrealized financial potential and quiet he...
