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PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer
https://www.prnewsonline.com/prs-next-evolution-ai-geo-and-the-rise-of-the-communications-engineer/
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Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.
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