In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?| PRNEWS
Hotwire CEO Heather Craft talks about tech PR resiliency, measurement and the power of insights communicators can bring to the table.| PRNEWS
Shein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs.| PRNEWS
As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn't a tactic: it was the life I lived before I| PRNEWS
Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next. The post How AI Is Shaping the Future of PR Briefings appeared first on PRNEWS.| PRNEWS
Dorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience. The post How to Launch a Successful LinkedIn Newsletter appeared first on PRNEWS.| PRNEWS
Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility. The post AI Disclosures Won’t Preserve Trust in News, but Prioritizing Readership Might appeared first on PRNEWS.| PRNEWS
In this PR Roundup we look at the PR world's reaction to Jimmy Kimmel's critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT. The post PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT” appeared first on PRNEWS.| PRNEWS
Ethical agility means acting swiftly without compromising on principles. It's about creating systems and strategies that are nimble yet always guided by core values.| PRNEWS
Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.| PRNEWS
The idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.| PRNEWS
Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age. The post Going Viral Becomes Strategy: Lessons from Gavin Newsom’s Social Surge appeared first on PRNEWS.| PRNEWS
This week's PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household. The post PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases appeared first on PRNEWS.| PRNEWS
The key to maximizing media investments and establishing a well-known brand is an integrated approach, where P2P complements PR.| PRNEWS
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.| PRNEWS
Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions. The post Why Narrative Intelligence and GEO Are Redefining Reputation Risk appeared first on PRNEWS.| PRNEWS
PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight. The post PRNEWS Announces 2026 Agency Elite Top 120 appeared first on PRNEWS.| PRNEWS
Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.| PRNEWS
Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.| PRNEWS
Learn how to leverage LinkedIn to position your clients and executives as thought leaders, enhance your PR strategies, and master the platform’s unique features| PRNEWS
It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.| PRNEWS
Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.| PRNEWS
Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.| PRNEWS
Frontline workers are a company’s most valuable asset, yet many organizations fail to connect with them on a consistent basis.| PRNEWS
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.| PRNEWS
Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.| PRNEWS
PRNEWS rounded up a few generative AI tools that have come out in recent weeks to help communicators save time and increase productivity.| PRNEWS
AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.| PRNEWS
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.| PRNEWS
The PRNEWS Agency Elite Top 100 is the ultimate comprehensive guide dedicated to the most innovative PR, marketing & communications firms in the business.| PRNEWS
As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.| PRNEWS
This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.| PRNEWS
