Communication Disconnect: Why Frontline Workers Feel Out of the Loop
Frontline workers are a company’s most valuable asset, yet many organizations fail to connect with them on a consistent basis.| PRNEWS
PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back! The post PR Roundup: Nestlé CEO Crisis, Age Demos and the News, NFL is Back appeared first on PRNEWS.| PRNEWS
Frontline workers are a company’s most valuable asset, yet many organizations fail to connect with them on a consistent basis.| PRNEWS
One viral moment can destroy a reputation overnight. And that reality played out at the US Open on August 29, 2025, when Polish CEO Piotr Szczerek snatched an autographed hat meant for a young fan from tennis star Kamil Majchrzak. The boy was left heartbroken; the internet was outraged. Here's how to beyond an apology and take full accountability. The post How Piotr Szczerek Can Apologize and Rebuild After Hat-Snatching Fiasco appeared first on PRNEWS.| PRNEWS
What do you do when your boss seems ready to dismiss your work as “just press releases"? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here's how. The post How to Stop Taking Orders and Take Charge of Your PR Career appeared first on PRNEWS.| PRNEWS
This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative. The post PR Roundup: Cracker Barrel’s Logo Reversal, Swift-Kelce Engagement, J.Crew’s AI Backlash appeared first on PRNEWS.| PRNEWS
Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding. The post Taylor Swift and Travis Kelce’s Engagement Is the Ultimate Cross-Industry Brand Play appeared first on PRNEWS.| PRNEWS
In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you. The post AI Bots: Identifying and Defending Your Brand appeared first on PRNEWS.| PRNEWS
Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning. The post Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age appeared first on PRNEWS.| PRNEWS
This week's PR Roundup examines the decision of staying silent during crisis—such as Home Depot's current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school. The post PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle appeared first on PRNEWS.| PRNEWS
In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation. The post PRNEWS Live: How #WearSunscreen Broke Through the Noise appeared first on PRNEWS.| PRNEWS
We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.| PRNEWS
PRNEWS is the leader in professional development, community, events, awards and communications resources for the future of public relations.| PRNEWS
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.| PRNEWS
Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.| PRNEWS
PRNEWS rounded up a few generative AI tools that have come out in recent weeks to help communicators save time and increase productivity.| PRNEWS
AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.| PRNEWS
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.| PRNEWS
The PRNEWS Agency Elite Top 100 is the ultimate comprehensive guide dedicated to the most innovative PR, marketing & communications firms in the business.| PRNEWS
As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.| PRNEWS
This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.| PRNEWS
