Whether executed in-house or through a provider, it’s important to work with the intended recipients to identify their objectives for a news briefing. Some newsgathering organizations deliver multiple versions to satisfy the needs of individual business areas and geographic regions. Be sure to get sign-off before beginning, with the understanding that the recipients’ priorities for content and media may change over time. Become familiar with the rights available to you through your conten...| PRNEWS
Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense's story’s news value—and the embargoed media outreach—was strong enough to carry the moment.| PRNEWS
This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news. The post PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust appeared first on PRNEWS.| PRNEWS
When the world’s most powerful defense institution declares that “the press no longer roams free,” it’s a revealing example of how even someone steeped in media can misunderstand both a mandate and the medium. In… Continued The post Pentagon Press Policy Standoff: Lessons for Communicators appeared first on PRNEWS.| PRNEWS
For multilingual organizations, building a bilingual rapid-response system goes far beyond simply translating messages. The post Crisis in Two Languages: Proactively Building Bilingual Rapid-Response Systems appeared first on PRNEWS.| PRNEWS
Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward. The post How the Top Six AI Systems Prioritize Search Results—Plus Five Tips appeared first on PRNEWS.| PRNEWS
This week's PR Roundup reviews the first public appearance of the American Eagle CMO since this summer's Sydney Sweeney jeans debacle, a new study showing not everyone in PR is into AI, and how Getty learned what its audience needed through reading data. The post PR Roundup: American Eagle CMO Speaks, PR Not Sold on AI, Repicturing Rural America appeared first on PRNEWS.| PRNEWS
PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection. The post PRNEWS Announces the 2025 Platinum Award Winners appeared first on...| PRNEWS
In this exclusive Q&A, Reinoso explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators. The post How to Make Press Releases Work for Journalists and AI Algorithms appeared first on PRNEWS.| PRNEWS
Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable. The post Not If, But When: Data Breaches Threaten Brand Trust appeared first on PRNEWS.| PRNEWS
As consolidation reduces the number of PR agency partners and rising costs make retainers tougher to swallow, in-house teams are evolving. The post PR Consolidation Is Forcing In-House Teams to Become the Agency appeared first on PRNEWS.| PRNEWS
PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of "Reading Rainbow" was chosen via social media.| PRNEWS
In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?| PRNEWS
Shein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs.| PRNEWS
As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn't a tactic: it was the life I lived before I| PRNEWS
Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.| PRNEWS
Ethical agility means acting swiftly without compromising on principles. It's about creating systems and strategies that are nimble yet always guided by core values.| PRNEWS
Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.| PRNEWS
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.| PRNEWS
Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.| PRNEWS
Learn how to leverage LinkedIn to position your clients and executives as thought leaders, enhance your PR strategies, and master the platform’s unique features| PRNEWS
It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.| PRNEWS
Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.| PRNEWS
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.| PRNEWS
Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.| PRNEWS
AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.| PRNEWS
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.| PRNEWS
The PRNEWS Agency Elite Top 100 is the ultimate comprehensive guide dedicated to the most innovative PR, marketing & communications firms in the business.| PRNEWS
As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.| PRNEWS
This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.| PRNEWS
