Many companies chase customers for online reviews by sending them solicitation emails. These emails aren’t always a good idea, according to new research. Solicitation will push your ratings from the extremes to the average. This could be good or bad. Email prompts disproportionally triggers moderate reviews as the passionate reviewers are more likely to leave reviews of their own accord. Thus, for those products with generally-high average ratings, reminders will lower the average rating. I...
