I'm here today to talk to you about overcoming the biggest competitor in B2B technology, which is almost always the status quo. More importantly, I'm going to show you how to overcome it.| Product Marketing Alliance
Discover how PMMs and customer success teams can join forces to improve retention and the customer experience – and drive long-term growth.| Product Marketing Alliance
Stay ahead of the game with a data-backed, strategic overview.| Product Marketing Alliance
In this article, I'm going to provide you with a framework you can apply as an individual, just for yourself. Maybe you're not going to move mountains this year, but you're going to start finding a level of confidence in order to attempt that next year.| Product Marketing Alliance
Many Product Marketers find competitor analysis both overwhelming and ambiguous. And it’s no wonder — there’s a lot to consider before even getting started. What information should you gather and how much is enough?| Product Marketing Alliance
Learn why qualitative feedback is essential from first touch to renewal – revealing customer motivations, refining experiences, and driving lasting loyalty throughout the entire journey.| Product Marketing Alliance
Paul Heaton discusses the critical relationship between sales and product marketing, emphasizing the need for effective communication and alignment. He reflects on his experiences at Experian and Worldpay, highlighting the importance of understanding sales challenges and engaging storytelling. By fo| Product Marketing Alliance
Lessons learned from working with a global team across 14 countries and three languages (English, Spanish, and Portuguese).| Product Marketing Alliance
Master the formula for building credibility, trust, and opportunity.| Product Marketing Alliance
Your homepage won’t save you. Position your product where AI looks first.| Product Marketing Alliance
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When client activations flatlined at 23 – far short of the 75-goal – Sedall Asante, Product Marketing Lead at Aptos Labs and former Coinbase PMM, took a strategic deep dive.| Product Marketing Alliance
Build a smarter future with AI.| Product Marketing Alliance
Learn how Product Marketing Managers can build and maintain customer trust during AI adoption. Discover why responsible innovation and clear communication are critical to long-term success in the AI era.| Product Marketing Alliance
Plan, execute, and optimize your marketing strategy.| Product Marketing Alliance
Elevate your product marketing role. Master market insights, guide GTM strategy, and drive impact as the voice of the customer and market.| Product Marketing Alliance
What is ChatGPT and how can you use it to your advantage as a product marketer? Read more to find out.| Product Marketing Alliance
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Why optimism and empowerment deliver better marketing results than fear.| Product Marketing Alliance
It's time to shine a spotlight on the brilliant minds shaping our industry. Who are the trailblazers, the game-changers, the visionaries in marketing that deserve recognition? We want to hear from you!| Product Marketing Alliance
Transform customer insight into action, alignment, and growth.| Product Marketing Alliance
Complete product narrative guide with free resources, templates, and step-by-step frameworks you can use today.| Product Marketing Alliance
Hey, I’m Lauren Pope and I'm a Content Marketing Team Lead at G2. I've been doing content and social media marketing for about five years and I love the creative opportunities it provides. I’m excited to share how I've channelled that creativity through TikTok to build my brand.| Product Marketing Alliance
Maximize your business growth with effective email marketing strategies. Learn how to set and track impactful OKRs in this comprehensive guide, complete with practical examples and key metrics.| Product Marketing Alliance
Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.| Product Marketing Alliance
Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service.| Product Marketing Alliance
This template helps you to systematically identify and highlight a product’s unique value proposition in comparison to competitors.| Product Marketing Alliance
While we don’t have the magic formula for the perfect team structure, we do have an awesome community of product marketers who generously shared data on their team structure, average team size, and the stage of their organization.| Product Marketing Alliance
Appreciation is one of the many hard and soft skills modern-day leaders must possess. This guide will tell you why every leader must show appreciation toward their employees, coworkers, and business partners.| Product Marketing Alliance
The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.| Product Marketing Alliance
Product Marketing Managers (PMMs) often lead the strategy and execution of content marketing initiatives for their company. But what does a successful creative brief look like, and how can it help hone your content development process?| Product Marketing Alliance
When executed correctly, battlecards can be a powerful content piece to help improve lead conversion and close more bottom of funnel deals.| Product Marketing Alliance
Sales enablement sessions are the ideal opportunity to put the sales reps on your team in the right frame of mind. They should be encouraged to ask questions to establish a firm understanding of your product and its features.| Product Marketing Alliance
Competition in the market is fierce, so orgs need to nail their pricing. Here’s how to calculate the perfect product selling price.| Product Marketing Alliance
Ever had that feeling of being overwhelmed when you look at your product analytics? Like you need a data science qualification to figure out what your analytics is trying to tell you? This article is about why PMMs need to focus on goal-based product analytics.| Product Marketing Alliance
As a product marketer, I’ve experienced this pain myself. That’s why I created a simple, easy-to-apply framework that helps businesses identify their best customers without needing expensive software or a team of data analysts.| Product Marketing Alliance
Market research tools are more efficient, effective and diverse than ever before, but with all of that choice out there, picking the right one for you can be overwhelming, which is why we’ve put together a list of 12 of our product marketers’ favorites.| Product Marketing Alliance
A business case template is a structured document designed to provide a clear and concise justification for a proposed business initiative.| Product Marketing Alliance
Market research plays a critical role in product marketing. It helps teams understand market trends, build new products, and improve existing products, while competitive intelligence supports companies in differentiating their products from rivals within the industry.| Product Marketing Alliance
Unsure how to inject the voice of your target customer within your product marketing strategy? Amazon’s Kristina Volovich provides an insight into her top tips.| Product Marketing Alliance
Become a certified expert in cross-functional collaboration. Learn practical strategies and boost your career growth today!| Product Marketing Alliance
My name's Lindsay Boyajian, I am on the product marketing team at Conductor. In this article, I’ll explain product marketing’s role in the roadmap and why and how it can be incredibly valuable to get PMMs involved from the get-go.| Product Marketing Alliance
CIOs and CTOs may sit side by side, but the way they operate is entirely different. Here’s how to tailor your message and drive real impact.| Product Marketing Alliance
Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best.| Product Marketing Alliance
Catch up on all sessions from Product Marketing Summit Seattle including insights from Salesforce, Meta, TransUnion, Nubank, and more.| Product Marketing Alliance
How the Scholar Program became the bridge between a technical past and a product marketing future, and how you can leverage it to do the same.| Product Marketing Alliance
Catch up with every session from Product Marketing Summit Denver and hear talks from the likes of Databricks, Workiva, RedHat and more.| Product Marketing Alliance
Understanding these archetypes can help you play to your strengths, address your blind spots, and build a well-rounded team that covers the full spectrum of product marketing impact.| Product Marketing Alliance
Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team.| Product Marketing Alliance
Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework.| Product Marketing Alliance
We’re centralizing both types of L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarter’s needs, and fill important knowledge and skills gaps.| Product Marketing Alliance
Explore all of our accredited customer success courses and certifications. Raise your game with the No. 1 suite of CS courses. Learn today, apply tomorrow.| Product Marketing Alliance
Aprenda tudo sobre marketing de produtos e impulsione sua carreira com nossa certificação 100% autoguiada.| Product Marketing Alliance
Who truly owns pricing – or, better yet, who should own pricing? Who should decide the strategy, when, and how often?| Product Marketing Alliance
A social media competitive analysis is a key component to developing a successful social media strategy. In fact, it’s one of three elements that feed any strategy that I develop for clients. But what is a competitive analysis and how do you conduct one?| Product Marketing Alliance
Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up.| Product Marketing Alliance
Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings.| Product Marketing Alliance
What product marketing tools are other PMMs using to make their jobs easier? The answer is: a lot, and it depends on the challenge at hand.| Product Marketing Alliance
Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products.| Product Marketing Alliance
Join 45,000+ other product marketers and test drive your PMA membership without spending a dime.| Product Marketing Alliance
Find a PMA event near you. Virtual and in-person summits, workshops, and meetups that connect PMMs worldwide. View our global events calendar.| Product Marketing Alliance
Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs.| Product Marketing Alliance
In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away.| Product Marketing Alliance
When it comes to enhancing customer experience. No matter how well your product’s performing or how well you think your sales strategy is working, everything can be optimized at every stage.| Product Marketing Alliance
Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive.| Product Marketing Alliance
In this article, we’ll be sharing our tips on how to confidently build a business case that gets heard.| Product Marketing Alliance
Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers.| Product Marketing Alliance
Tap into online conversations and uncover consumer insights through social listening. Learn strategies for effective social media monitoring.| Product Marketing Alliance
Discover diverse use cases tailored to customer needs. Boost sales by showcasing your offering's versatility and value in real-world scenarios.| Product Marketing Alliance
While I'm not here to give you the magic solution, I can say that we had every single one of these challenges at Toast when I started and although we still have many of them today, we still have a successful win-loss program. So remember, there is hope.| Product Marketing Alliance
A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?| Product Marketing Alliance
Whether you want catch up on the latest PMM hacks by topic or event, peruse our OnDemand event catalog, access 100s of hours of footage, and learn from the likes of Google, Asana, Adobe, Expedia Group, and more, on tap.| Product Marketing Alliance
Want to know how your salary compares to others' across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!| Product Marketing Alliance
Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there.| Product Marketing Alliance
Awesome news: the State of Product Marketing Report 2024 has arrived - and it’s bigger and better than ever.| Product Marketing Alliance
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| Product Marketing Alliance
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more.| Product Marketing Alliance
While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated.| Product Marketing Alliance
Actively enhancing your education and personal development in this way will enable you to build on your knowledge, refine your understanding of key principles, and improve your performance.| Product Marketing Alliance
Host Nitin Karthik sits down with Pablo Ilari, Senior Product Marketing Manager at Galileo Financial Technologies. Pablo shares his inspiring journey of navigating a career transition and finding his passion in product marketing.| Product Marketing Alliance
In this episode of Product Marketing Life, we sit down with Jeff Hardison, the VP of Product Marketing at Calendly, to discuss the future of product marketing.| Product Marketing Alliance
Find out how to engage customers with powerful product content.| Product Marketing Alliance
Learn how to bulid powerful, collaborative PM teams in this exciting episode!| Product Marketing Alliance
There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold.| Product Marketing Alliance
Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation.| Product Marketing Alliance
Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.| Product Marketing Alliance
Crush your next competitive intelligence project.| Product Marketing Alliance
Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight.| Product Marketing Alliance
Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact.| Product Marketing Alliance
In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation.| Product Marketing Alliance
Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here.| Product Marketing Alliance
Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative.| Product Marketing Alliance
From business case templates to launch checklists to win-loss question master lists to onboarding frameworks, as a product marketer, there are tons of tools you could have in your box to streamline, optimize and improve your efforts. But where do you get them from?| Product Marketing Alliance
Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy.| Product Marketing Alliance
From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management.| Product Marketing Alliance
Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most.| Product Marketing Alliance
"Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."| Product Marketing Alliance
