Market research tools are more efficient, effective and diverse than ever before, but with all of that choice out there, picking the right one for you can be overwhelming, which is why we’ve put together a list of 12 of our product marketers’ favorites.| Product Marketing Alliance
A business case template is a structured document designed to provide a clear and concise justification for a proposed business initiative.| Product Marketing Alliance
Market research plays a critical role in product marketing. It helps teams understand market trends, build new products, and improve existing products, while competitive intelligence supports companies in differentiating their products from rivals within the industry.| Product Marketing Alliance
Unsure how to inject the voice of your target customer within your product marketing strategy? Amazon’s Kristina Volovich provides an insight into her top tips.| Product Marketing Alliance
Go-to-market remains a key KPI for product marketers because it involves everything the role is meant to be, from connecting the product to market to aligning teams, driving adoption, and proving business impact.| Product Marketing Alliance
Discover how product marketing skills can help future-proof your content career and keep you ahead in a changing market.| Product Marketing Alliance
Your shortcut to messaging that lands| Product Marketing Alliance
How the team at Intuit moved beyond data to find and tell the human story hidden in the numbers, and how it led to a complete overhaul of their approach.| Product Marketing Alliance
Discover how Envirosuite cut the jargon and increased conversions by 42%.| Product Marketing Alliance
Try our free Product Marketing Mini Crossword - a quick puzzle for PMMs and marketers. No paywall, just fun wordplay!| Product Marketing Alliance
Learn practical strategies for streamlining processes, building AI-fluent teams, and achieving breakthrough results.| Product Marketing Alliance
Learn about Langley's untraditional path into product marketing, and how he used the Product Marketing Alliance Pro+ Membership to navigate new challenges.| Product Marketing Alliance
Get the insider knowledge and sought-after skills you need to build a lasting and successful career as a marketing leader. Start your journey today.| Product Marketing Alliance
Take your product storytelling to the next level. Unlock key strategies and best practices to fuel your product’s growth with a narrative design certification.| Product Marketing Alliance
Learn to tell stories that sell. Craft compelling brand narratives with our Storytelling Certified: Masters course.| Product Marketing Alliance
Unlock your path to successful launches with our Go-to-Market Certified course. Uncover GTM strategies specifically designed for the needs of PMMs.| Product Marketing Alliance
Transform product marketing metrics into a powerful tool for success. Acquire the skills to drive growth and prove strategic value.| Product Marketing Alliance
Become a certified expert in cross-functional collaboration. Learn practical strategies and boost your career growth today!| Product Marketing Alliance
My name's Lindsay Boyajian, I am on the product marketing team at Conductor. In this article, I’ll explain product marketing’s role in the roadmap and why and how it can be incredibly valuable to get PMMs involved from the get-go.| Product Marketing Alliance
CIOs and CTOs may sit side by side, but the way they operate is entirely different. Here’s how to tailor your message and drive real impact.| Product Marketing Alliance
Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best.| Product Marketing Alliance
Catch up on all sessions from Product Marketing Summit Seattle including insights from Salesforce, Meta, TransUnion, Nubank, and more.| Product Marketing Alliance
How the Scholar Program became the bridge between a technical past and a product marketing future, and how you can leverage it to do the same.| Product Marketing Alliance
Catch up with every session from Product Marketing Summit Denver and hear talks from the likes of Databricks, Workiva, RedHat and more.| Product Marketing Alliance
Understanding these archetypes can help you play to your strengths, address your blind spots, and build a well-rounded team that covers the full spectrum of product marketing impact.| Product Marketing Alliance
Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team.| Product Marketing Alliance
Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework.| Product Marketing Alliance
We’re centralizing both types of L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarter’s needs, and fill important knowledge and skills gaps.| Product Marketing Alliance
Explore all of our accredited customer success courses and certifications. Raise your game with the No. 1 suite of CS courses. Learn today, apply tomorrow.| Product Marketing Alliance
Aprenda tudo sobre marketing de produtos e impulsione sua carreira com nossa certificação 100% autoguiada.| Product Marketing Alliance
Who truly owns pricing – or, better yet, who should own pricing? Who should decide the strategy, when, and how often?| Product Marketing Alliance
A social media competitive analysis is a key component to developing a successful social media strategy. In fact, it’s one of three elements that feed any strategy that I develop for clients. But what is a competitive analysis and how do you conduct one?| Product Marketing Alliance
Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up.| Product Marketing Alliance
Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings.| Product Marketing Alliance
What product marketing tools are other PMMs using to make their jobs easier? The answer is: a lot, and it depends on the challenge at hand.| Product Marketing Alliance
Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products.| Product Marketing Alliance
Join 45,000+ other product marketers and test drive your PMA membership without spending a dime.| Product Marketing Alliance
Find a PMA event near you. Virtual and in-person summits, workshops, and meetups that connect PMMs worldwide. View our global events calendar.| Product Marketing Alliance
Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs.| Product Marketing Alliance
In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away.| Product Marketing Alliance
A mission statement outlines the objectives and values of a solo practitioner, small business, or a large-scale organization. It focuses on the goal, product, and services, as well as which segment of the market it’ll hone its attention to.| Product Marketing Alliance
When it comes to enhancing customer experience. No matter how well your product’s performing or how well you think your sales strategy is working, everything can be optimized at every stage.| Product Marketing Alliance
Strategies for a successful post-launch campaign. Let’s have a look at the key strategies you can follow for a successful post-launch campaign.| Product Marketing Alliance
Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive.| Product Marketing Alliance
One PMM trend I feel strongly about is that the next wave of great product companies will all have a public roadmap. Roadmapping tools like LaunchNotes have made these easy to build and maintain, so I predict this’ll become the norm for any startup or scale-up that views itself as product-led.| Product Marketing Alliance
Developer marketing combines tactics designed to develop the awareness, adoption, and advocacy surrounding SaaS platforms, software tools, and solutions to improve workflow and development efficiency.| Product Marketing Alliance
In this article, we’ll be sharing our tips on how to confidently build a business case that gets heard.| Product Marketing Alliance
Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers.| Product Marketing Alliance
Tap into online conversations and uncover consumer insights through social listening. Learn strategies for effective social media monitoring.| Product Marketing Alliance
Discover diverse use cases tailored to customer needs. Boost sales by showcasing your offering's versatility and value in real-world scenarios.| Product Marketing Alliance
While I'm not here to give you the magic solution, I can say that we had every single one of these challenges at Toast when I started and although we still have many of them today, we still have a successful win-loss program. So remember, there is hope.| Product Marketing Alliance
A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?| Product Marketing Alliance
Whether you want catch up on the latest PMM hacks by topic or event, peruse our OnDemand event catalog, access 100s of hours of footage, and learn from the likes of Google, Asana, Adobe, Expedia Group, and more, on tap.| Product Marketing Alliance
Want to know how your salary compares to others' across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!| Product Marketing Alliance
Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there.| Product Marketing Alliance
Awesome news: the State of Product Marketing Report 2024 has arrived - and it’s bigger and better than ever.| Product Marketing Alliance
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| Product Marketing Alliance
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more.| Product Marketing Alliance
While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated.| Product Marketing Alliance
Actively enhancing your education and personal development in this way will enable you to build on your knowledge, refine your understanding of key principles, and improve your performance.| Product Marketing Alliance
Host Nitin Karthik sits down with Pablo Ilari, Senior Product Marketing Manager at Galileo Financial Technologies. Pablo shares his inspiring journey of navigating a career transition and finding his passion in product marketing.| Product Marketing Alliance
In this episode of Product Marketing Life, we sit down with Jeff Hardison, the VP of Product Marketing at Calendly, to discuss the future of product marketing.| Product Marketing Alliance
Find out how to engage customers with powerful product content.| Product Marketing Alliance
Learn how to bulid powerful, collaborative PM teams in this exciting episode!| Product Marketing Alliance
There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold.| Product Marketing Alliance
Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation.| Product Marketing Alliance
Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.| Product Marketing Alliance
Crush your next competitive intelligence project.| Product Marketing Alliance
Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight.| Product Marketing Alliance
Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact.| Product Marketing Alliance
In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation.| Product Marketing Alliance
Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here.| Product Marketing Alliance
Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative.| Product Marketing Alliance
From business case templates to launch checklists to win-loss question master lists to onboarding frameworks, as a product marketer, there are tons of tools you could have in your box to streamline, optimize and improve your efforts. But where do you get them from?| Product Marketing Alliance
Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy.| Product Marketing Alliance
From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management.| Product Marketing Alliance
Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most.| Product Marketing Alliance
"Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."| Product Marketing Alliance
Learn how to craft successful and effective product demos that not only look impressive but deliver measurable results.| Product Marketing Alliance
Elliott Rayner and Matt Dehaty discuss how brands can express their identities through a unique brand voice. Read on to learn more.| Product Marketing Alliance
Missy Martin, former Account Manager and Jason Monahan, Sales Executive at Vancery, show how the platform effectively streamlines research data.| Product Marketing Alliance
A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.| Product Marketing Alliance
Product marketing is awash with inspirational leaders - practitioners who galvanize their teams and provide a platform for sustained success. This award recognizes product marketers who’ve demonstrated awesome leadership skills and applied their credentials to deliver sustained success.| Product Marketing Alliance
Whether you're just starting out or are a PMM pro, you can learn a lot from the masterpieces in this definitive product marketing book list.| Product Marketing Alliance
Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map.| Product Marketing Alliance
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs| Product Marketing Alliance
Explore how a product marketer can listen to their customers, and then speak more clearly and effectively with internal audiences by using their voice.| Product Marketing Alliance
Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform| Product Marketing Alliance
A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.| Product Marketing Alliance
Discover how we can help your sales reps close more deals in this complete guide.| Product Marketing Alliance
With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics.| Product Marketing Alliance
If you sold umbrellas, you’d have a better chance at marketing them in London, where it typically rains over 100 days per year, than Dubai.| Product Marketing Alliance
Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table.| Product Marketing Alliance
A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments.| Product Marketing Alliance
Discover proven personalization tactics to keep users engaged and drive conversions. Click to unlock powerful strategies.| Product Marketing Alliance
A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings.| Product Marketing Alliance
A jobs-to-be-done (JTBD) template is a strategic framework you can use to get to the root of why people purchase your product.| Product Marketing Alliance
