A truth I keep repeating is there’s been more change in the last 12 months than the last 12 years. But that’s all well and good but where’s the evidence, I idly wondered to myself. Here’s some randomly selected changes from earlier in my career. Press offices sending out press releases as a way to … Continue reading "CHECK LIST: Are you doing these? 10 trends that no longer work in 2025 backed up with data"