There’s a new standard sweeping the exhibition floor, and traditional exhibitors are scrambling to keep up. While some brands still roll in with static stands and generic giveaways, others are flipping the floor into a revenue-generating trade show experience. Welcome to smart exhibiting: strategic, responsive, and built to prove a point with metrics. And if […] The post Smart vs Traditional Exhibiting: Which One Delivers Results? appeared first on Expo Centric.
