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From:
Nielsen Norman Group
(Uncensored)
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Jakob's Law of Internet User Experience (2 min. video) (Video) - NN/G
https://www.nngroup.com/videos/jakobs-law-internet-ux/
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Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed. (2 min. video w. Jakob Nielsen)
