Vietnam’s app economy is maturing. Installs have plateaued after massive growth since 2018, while engagement and platform mix now drive the market. iOS leads Utilities, hybrid models are rising in Gaming, and Finance is rebounding despite elevated fraud. Based on AppsFlyer’s Vietnam dataset of 13.6 billion installs (2017–2025) and multi-year usage trends, this report highlights […] The post State of App Marketing in Vietnam – 2025 Edition appeared first on AppsFlyer.
