This paper addresses the problem of greenwashing, the unseen environmental issues associated with it, and it concludes with an offering of potential policy options that better protect consumers and promote sustainable business practices. Using quantitative data, Chapter 1 lays out the prevalence of greenwashing in U.S. industry in recent years. Additionally, this chapter scrutinizes the operating practices of the offending firms and how they degrade vital ecosystem services. Chapter 2 explore...
