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From:
American Marketing Association
(Uncensored)
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Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment
https://www.ama.org/2025/09/05/inside-the-consumer-brain-how-neuroscience-can-predict-ad-enjoyment/
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What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.
