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From:
www.campaignlive.co.uk
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The making of MTV
https://www.campaignlive.co.uk/article/making-mtv/516339?utm_source=website&utm_medium=social
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MTV is the envy of media brands around the world. Mark Tungate got exclusive access to the music channel and asked the question: how did a fledgling brand become a media monolith?
