MTV is the envy of media brands around the world. Mark Tungate got exclusive access to the music channel and asked the question: how did a fledgling brand become a media monolith?| www.campaignlive.co.uk
A survey by London & Partners and CWT Meetings & Events has found that 78% of event professionals believe events that appeal to multiple senses deliver more memorable and creative experiences.| www.campaignlive.co.uk