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Loyalty Magazine
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One of the largest loyalty devaluations in years – and its coming from Amex - Loyalty Magazine
https://www.loyaltymagazine.com/one-of-the-largest-loyalty-devaluations-in-years-and-its-coming-from-amex/
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financial services
travel
american express
british airways
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emirates
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woolworths
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Why has such a huge reworking been necessary? American Express has announced swingeing changes to its Membership Rewards program to take effect from December 15, 2025, marking one of the largest devaluations in recent years.