Wyndham joins growing experiential rewards trend - Loyalty Magazine
Wyndham joins growing experiential rewards trend| Loyalty Magazine
Wyndham joins growing experiential rewards trend| Loyalty Magazine
Starwood tempts reward members with baseball gamification| Loyalty Magazine
Scheme for independent London restaurants| Loyalty Magazine
Marriott Rewards launches scheme for children| Loyalty Magazine
Our Latest Premium Content| Loyalty Magazine
New program to be strong contender in frequent flyer battle for supremacy There has always been debate as to whether frequent traveller status points should be earned by distance travelled, price paid or segments flown. Alaska Airlines has decide to limit the discussion by offering members the . . . We are really sorry to […] The post Atmos leaves the choice to members appeared first on Loyalty Magazine.| Loyalty Magazine
AI and machine learning based hospitality proposition UK hospitality tech business Embargo has raised $3.5 million to accelerate its growth across Europe and beyond. The investment round included participation from prominent investors in the UK, the United States, and Europe, including Paul Statham (founder of Condeco . . . We are really sorry to say […]| Loyalty Magazine
Virgin Red has partnered with Capital One as its first US financial services company partner. Customers of Capital One will have the opportunity to transfer miles directly to Virgin Red, to open up a new ecosystem of rewards redemptions for cardholders collecting Venture X, Venture, and Spark Miles.| Loyalty Magazine
American Golf to reward workers for good behaviour Sport and loyalty go hand in hand, but American Golf are taking the concept further by offering rewards to their employees. The Europe-based golf retailer American Golf has launched the scheme using epoints, to potentially reward all its . . . We are really sorry to say […]| Loyalty Magazine
CEO sets out ten year eco-vision, questions milk use Levi’s has lost its long-term vice-president of sustainability to become the first Starbucks chief sustainability officer as it commits to maintain "brand relevance" with plant-based menus and a shift to reusable packaging. Michael . . . We are really sorry to say that you can’t access our premium […]| Loyalty Magazine
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the news that it is beginning a trial is exciting news indeed.| Loyalty Magazine
Focus on exclusivity and experiences Millennium Hotels & Resorts has launched My Millennium Guest Reward Program with the intention of simplifying its loyalty offering. Describing the move as prioritising inclusivity, value, immediacy and access for guests, it will implement a single-tier membership that adds . . . We are really sorry to say that you […]| Loyalty Magazine
Latest loyalty news from McDonalds, BurgerKing - and FatBurgers (yes really) Burger King is testing a loyalty program in five US markets as part of a broader push into expanding the digital experience for customers. Loyalty to burgers - even in France| Loyalty Magazine
Many behaviours have changed in the last months, but it is impressive just how many of us have tried totally new methods of ordering and delivery. Most interesting, from a loyalty perspective, is that customer behaviour in all new areas was influenced by how brands responded to new customers either creating or eroding trust.| Loyalty Magazine
UAE retail group partners with Air Miles Middle East| Loyalty Magazine
Russian telco starts rewards programme| Loyalty Magazine
Multi-brand scheme launches in UAE| Loyalty Magazine
qantas, woolworths, big w,| Loyalty Magazine
Rent and house buying rewards turns points into everyday currency 2025 has been a boom year for earning loyalty points from every day expenditure. This burgeoning concept entered the reward stratosphere with the news that Virgin Rewards was to enable rewards for buying a house. The post Points for property turns loyalty mainstream appeared first on Loyalty Magazine.| Loyalty Magazine
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Jet Airways partners with Thai carrier| Loyalty Magazine
Etihad launches 'travel organiser' iOS app| Loyalty Magazine
Alitalia scheme is sold for €112.5m| Loyalty Magazine
American is selling $7.5 billion of bonds and leveraged loans backstopped by its Advantage frequent-flyer program. This will enable it to capitalise on low borrowing costs to repay US government loans that have helped it navigate the pandemic.| Loyalty Magazine
Maximising connections with strategic investment Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme. Following Minor International's investment in Spanish NH Hotel Group in 2018 which gave it a , it now has . . . We are really sorry to say that you can’t access our […]| Loyalty Magazine
It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. But the news from Radisson that it is splitting its reward programme into two separate entities is an endorsement of something even more far-reaching. It is recognition that there is a different customer profile either side of the Atlantic.| Loyalty Magazine
Will CSR re-invigorate the loyalty industry?| Loyalty Magazine
The publishing of an article by Vogue on the importance of customer loyalty, deserves a collective group sigh of satisfaction from the entire loyalty business. This is especially as the article was also a discussion on the importance of sustainability within the fashion industry.| Loyalty Magazine
Loyalty programmes re-evaluate their offerings Financial services wake-up Latest trends, ideas and research As the Covid pandemic recedes and retail begins its journey back to some form of normality, many major loyalty programmes are revamping . . . We are really sorry to say that you can’t access our premium content because you are not […]| Loyalty Magazine
Looking forward to after lock-downs Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of 2021, despite the continuing restrictions, is an important time for businesses to reassess their position with consumers, and . . . We are really sorry to […]| Loyalty Magazine
Loyalty Magazine talks to Andras Szocs, head of Customer Program and Centre of Excellence for Salling Group about this huge achievement, and how learnings from other markets have been adapted to suit Salling Group’s requirements for a single view of the customer but autonomy for each brand.| Loyalty Magazine
“If a business can manage to come through the pandemic, that is great. But it doesn’t mean change is no longer necessary. However, change in itself is fraught with dangers.” This was the starting point for a conversation with the team at Go Inspire about how businesses should now operate in our post-pandemic world.| Loyalty Magazine
Tighter margins, shifting shopper priorities and inflation creating profound shift to one of the most reliable growth levers in a retailer's toolkit - loyalty The grocery sector is undergoing a profound shift. Retailers face a triple threat: economic uncertainty, margin pressure and evolving consumer expectations. According to recent forecasts . . . We are really […] The post Tactical loyalty gaining ground as retail pressures mount appeared first on Loyalty Magazine.| Loyalty Magazine
End of sticker books - for one retailer at least German REWE Group is demonstrating the power of short term promotions when included within a long term loyalty program with its latest app-only offering. Gone are the day of stickers on cards (for REWE shoppers at least . . . We are really sorry to […]| Loyalty Magazine
Consumers want new breed for better experience While utility companies have greater access to consumers than ever before, the majority of UK customers still feel they are being left in the dark, according to research, both about day to day issues, and in times of crisis. This . . . We are really sorry to […]| Loyalty Magazine
People will pay 22% more if the company has a good reputationSocial and environmental conscience, support of good causes, positive work environment, good leadership all create highly valuable brand appeal Reputation counts in retail to such an extent, that people will pay almost a . . . We are really sorry to say that you […]| Loyalty Magazine
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how can greater satisfaction be achieved? Loyalty Magazine reports on the latest research form Mando Connect and YouGov . . . We are really […]| Loyalty Magazine
Experience and quality more important than points says new report That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards are not by themselves strong enough to keep customers returning. The report, by KPMG says the . . . We are really sorry to […]| Loyalty Magazine
New research focusses on consumer wishlist New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t want to share their data.| Loyalty Magazine
All brands are now in health and wellness, says report| Loyalty Magazine
The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers is probably just as unhelpful. Except that now we are going to get some social help . . . We are really sorry to say […]| Loyalty Magazine
Loyalty battle escalates as Nectar claims “UK’s biggest scheme” crown| Loyalty Magazine
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourably impact loyalty programmes - complicated though this may seem!| Loyalty Magazine
Study calls for better use of APM (application performance measurement A recent survey has revealed that only 22% of companies have access to real-time metrics meaning that potentially, nearly . . . We are really sorry to say that you can’t access our premium content because you are not yet a subscriber. Already a subscriber? log-in […]| Loyalty Magazine
Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives Powerful example of how a loyalty programme can be used for good – with a strong marketing message as a bonus Marks and Spencers is giving priority . . . We are really sorry to say that you can’t access our premium […]| Loyalty Magazine
Car rental company Sixt has signed a partnership with French giant hospitality group Accor. The deal will provide additional loyalty benefits both for guests and employees of Accor – worldwide and free of charge.| Loyalty Magazine
Latest partner announced Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme. Launched last May, Accor Live Limitless (ALL) is the successor to Le Club, and aims to encompass all parts of a members . . . We are really sorry to say that […]| Loyalty Magazine
What makes passengers abandon an airline?| Loyalty Magazine
Avios becoming a "powerhouse of exchange" Qatar Airways Privilege Club is dropping its own miles programme for Avios – which is a sizeable coup for IAG, owners of British Airways and just the start of a planned campaign of rewards changes. A statement said that it confirms “Avios as a . . . We are […]| Loyalty Magazine
Qatar Airways start loyalty scheme for kids| Loyalty Magazine
McDonald's to start mobile loyalty scheme| Loyalty Magazine
High Street win causes brands to re-examine their online/face-to-face plans It doesn’t get much bigger than this in the world of sport + loyalty. Loyalty Magazine often refers to Nike as the brand that achieves customer loyalty without a reward programme . . . We are really sorry to say that you can’t access our […]| Loyalty Magazine
Don't kid yourself this isn't loyalty| Loyalty Magazine
New report on global travel market The car rental market remains defined by consumer preferences for flexibility, immediacy, and digital convenience. Travel brands, loyalty programs, OTAs, and any other entity offering car rental options that can meet these consumer demands will be positioned for success in the summer . . . We are really sorry to […] The post Loyalty is lifeblood appeared first on Loyalty Magazine.| Loyalty Magazine
Evolving customer expectations and tough trading environment challenge retailers It will surprise no-one that customers are expecting more from their loyalty programs, or that these are failing to deliver. What is concerning from a new study is that programs are ignoring the divide between customer wants . . . We are really sorry to say […] The post More forks in the road for retail loyalty as programs fall behind appeared first on Loyalty Magazine.| Loyalty Magazine
New four tier program “looks beyond purchases” Seven years after the former loyalty programme A-List was discontinued, ASOS has launched a new program with the same principle: Reward with experiences, priority alerts for collections and early access to sales. “Our customers want to engage with Asos . . . We are really sorry to say […]| Loyalty Magazine
The US government has approved the joint venture between Virgin Flying club, Air France and KLM giving members the ability to earn and spend between the three partners, and widening the appeal of the coalition. Following a restructuring of Virgin Flying Club and the creation of a . . . We are really sorry to […]| Loyalty Magazine
The worst (and best) of the short-haulsAn “unrepresentative survey of just 8,000 people” voted There is a certain comfort in having Ryanair yet again named the UK’s least-liked short-haul airline. For the sixth year running in a Which? survey of . . . We are really sorry to say that you can’t access our premium […]| Loyalty Magazine
Hertz starts 1.9m travel mile promotion| Loyalty Magazine
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM| Loyalty Magazine
Cast your mind’s eye around the world and find a loyalty programme that exceeds working across 50 different brands while reaching 35 million customers. Virgin Red's US look Andrea Burchett, international and strategic development director of Virgin Red says she can’t think of one, and I don’t think Loyalty Magazine can either.| Loyalty Magazine
Its no new story that the travel business is struggling to stay engaged with customers in a world where travel opportunities are severely curtailed. So the opportunity to chat with James Berry, commercial director of a division of Collinson was going to be interesting.| Loyalty Magazine
Virgin Red from the Virgin Group has finally achieved the (almost) impossible and produced a loyalty programme that will link most of the Virgin brands, plus an impressive array of non-Virgin partners.| Loyalty Magazine
Plus the full list of earn and redeem partners so far There is always more to ask with any new launch, and this is especially true of the complex and ground breaking programme from Virgin Group. So following on from| Loyalty Magazine
United ties points to ticket price| Loyalty Magazine
First extensive government investigation of US travel loyalty programs The rewards programs of the four largest US air carriers — Delta Air Lines, American Airlines Group, United Airlines and Southwest Airlines — are being probed by the US Department of Transportation, the agency has confirmed. The department has asked . . . We are really sorry to say that […]| Loyalty Magazine
Disgruntled flyers seek “status match”| Loyalty Magazine
Airline enables rewards redemption at gas stations| Loyalty Magazine
Disconnect between CFO and CMO damaging customer focussed activity New research from McKinsey is suggesting that the disconnect between marketing and other parts of the business is growing wider which is hugely damaging communications with the customer. As loyalty usually sits in the marketing department, these findings are hugely . . . We are really […] The post Marketing takes a back seat as companies focus on profit appeared first on Loyalty Magazine.| Loyalty Magazine
Loyalty programs not in line with overall company strategy Squeezed margins and pressure to increase profitability are preventing loyalty professionals from personalising customer offers. This is despite evidence that they really do work. Stuck in a vicious circle of blanket discounting, poor data, and squeezed margins, at a time when profitability is under scrutiny, far […] The post Vicious circle stopping brands from personalising appeared first on Loyalty Magazine.| Loyalty Magazine
Eco-offer pulled back Shame on you Starbucks for changing what was an environment reward – and one of your most generous parts of its loyalty program – into a 'for profit' promo. In the latest effort by CEO Brian Niccol to boost profits and beginning June . . . We are really sorry to say […] The post Starbucks plunders loyalty program to boost profits appeared first on Loyalty Magazine.| Loyalty Magazine
Digital media an important part of the cross-selling mix A new miles loyalty collaboration has been launched in the airline industry to offer customers further inducement to be loyal. Called Blue Sky, it will give customers of both airlines even more options to find . . . We are really sorry to say that you […]| Loyalty Magazine
Environment a hugely important customer focus Playfulness, creativity and contact vital after a boring pandemic Private Domains and messaging platforms WeChat, WhatsApp and Line are becoming the next battleground for brands and loyalty.| Loyalty Magazine
Feeling strong? Here are the predictions for 2019Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad reasons ranging from political and economic through to technology and changing behaviours. However, there is no shortage of . . . We are really sorry to […]| Loyalty Magazine
Soundbytes from The Loyalty Surgery 2018 – Part One| Loyalty Magazine
We liked the new book from Philip Shelper and his team book review but were left with a few questions: Why did he want to write it? What did he learn? How has COVID-19 impacted on loyalty programmes? and How is life in sunny – but locked-in – Australia? We also wanted to know Philip’s views on the future importance of AI, and how travel firms can use customer loyalty programmes to move forward.| Loyalty Magazine
How to leverage a loyalty programme to strengthen customer engagement in challenging times The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the window. Across the globe, industries have been hit left, right and centre as customers and businesses take action to ensure . . . We are really sorry […]| Loyalty Magazine
CSR raised in importance It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including quality, innovation, inspring content, environmental footprint and impact on society are …… Nike . . . We are really sorry to say that you […]| Loyalty Magazine
Netflix beats rivals for retention| Loyalty Magazine
Its official, all that brand-building is worth it| Loyalty Magazine
Ranking the most powerful global brands| Loyalty Magazine
Tech overload and martech issues taking focus off more important activities With more than 15,000 different tools and platforms now available to marketers, the technology underpinning the marketing function has become increasingly unwieldy and complex. In fact new research has revealed just how much time senior marketers wasted over the past 12 months on sorting […] The post Marketers lose a month every year sorting out unreliable technology tools appeared first on Loyalty Magazine.| Loyalty Magazine
Hotel Group latest to migrate to meaningful relationships It’s a trend, and therefore should be treated cautiously. However, the amount of companies scrapping points for a ‘more meaningful relationship with individual customers’ has moved from a trickle to a flood. One of the latest . . . We are really sorry to say that you […] The post Ditching points for closed circles appeared first on Loyalty Magazine.| Loyalty Magazine
Sony is ending its PlayStation Stars loyalty programmeafter three years but promises something new soon. The programme first started in July 2022 and allowed players to earn reward points to be redeemed for PSN wallet funds and other products on the store. Sony is now ending support for the programme as it evaluates “the types […] The post Sony ending PlayStation Stars loyalty but suggests “future evolution” appeared first on Loyalty Magazine.| Loyalty Magazine
In the increasingly competitive world of online streaming, keeping subcribers loyal is a major challenge. Disney + has previously used bundles to achieve this. Now it is addressing customer loyalty with a new range of Perks. Perks offered at launch Disney+ subscribers will| Loyalty Magazine
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level leisure travellers. The proposition was easy. Look after the top 5% and offer plenty of aspirational tiers and free nights. Ignore the rest. In 2021, it was a totally different landscape. Business guests have disappeared, leaving hotels to the leisure travellers, and because of this seismic shift, brought about by covid, newly su...| Loyalty Magazine
a scheme that will only reward its subscribers. An emerging concept of fast-rewards for fast food| Loyalty Magazine
There is definitely something compelling about the marriage of coffee and loyalty. US based Dutch Bros Coffee has exceeded all expectations – including those of its CFO Charles Jemley – by gaining 3.2 million members in its first year. The 538-unit coffee which now dreams of having thousands of branches says the half a million member mark is not unachievable in Q4.| Loyalty Magazine
– it’s powering the next loyalty frontier Let’s get one thing out of the way: the metaverse never died. It just took a backseat while everyone got busy talking about AI. But what’s happening now isn’t a comeback - it’s a convergence. We're . . . We are really sorry to say that you can’t […] The post The Metaverse didn’t disappear appeared first on Loyalty Magazine.| Loyalty Magazine
Points redemption and discounts beginning later in 2025 In what is thought to be a first for the country, a charging company is joining a leading Canadian loyalty programme. On the Run Charging is joining the Journie Rewards loyalty program to give electric vehicle drivers a way . . . We are really sorry to […] The post EV charging company to join major loyalty program appeared first on Loyalty Magazine.| Loyalty Magazine
And is this going to influence your buying choice as much as the quality of the coffee? Those living in the UK, and particularly in London, should commend the Metro for its in depth analysis of leading coffee chains to establish which loyalty program gives the best value for . . . We are really […]| Loyalty Magazine
Etihad airline partners align programmes| Loyalty Magazine
Airlines and hotels search for solutions to extend elite status Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus disruption. Aeroplanes parked in the US desert Singapore Airlines is extending the time-dependent elite . . . We are really sorry to say that you […]| Loyalty Magazine
How customer interaction is empowering (not replacing) humans Businesses are facing a customer experience challenge, writes Will Blench, CEO of AnywhereNow. As consumers, we are surrounded by choice and – in most cases – if we are frustrated by a service, we can take our business elsewhere. According to . . . We are really […] The post Reaching the beginning of AI transformation appeared first on Loyalty Magazine.| Loyalty Magazine
Tesla (TSLA) is to reintroduce its US$2000 loyalty discounts to owners who choose to purchase another model from the stretched electric car brand. The announcement said that the company was reintroducing Full Self-Driving (FSD) transfers and offering $2,000 loyalty discounts on the new Model . . . We are really sorry to say that you […] The post Tesla offers loyalty discounts to boost sales appeared first on Loyalty Magazine.| Loyalty Magazine
In a new take on the concept of customer loyalty, the CEO of a loyalty startup has raised US$50m for his payments-meets-loyalty-meets-blockchain venture. With some 1,000 restaurants signed up, CEO Ben Leventhal said his company| Loyalty Magazine
There are numerous paths a retailer could take to grow their shopper base. What is right for one chain in Europe, may not work for another in the United States. Success will ultimately come to those that intimately understand the shoppers within their markets, act in a manner that appeals to those shoppers by addressing barriers and building distinct experiences appealing to them, all while doing so in a profitable manner. One thing that this past year has shown us is that shoppers’ needs a...| Loyalty Magazine
“Customer loyalty is the brand’s most precious resource. This year’s report showcases just how important loyalty and rewards programs are in building customer relationships with brands,”| Loyalty Magazine
