The brand, which pioneered the functional fragrance segment, ushers in a new era of niche perfumery with the unveiling of the Feel Lab Experience, a new tool that fuses neuroscience with artificial intelligence to reimagine olfactory discovery and transform customer's experience at the point of sale. For the first time in perfumery, Feel Lab harnesses real-time measurements of the brain's electrical activity. Created in collaboration with Feel'Tech by Micropole, BrainCo, and the Harvard...
