Regardless of your industry, competition will be ever-present, meaning you need a way to safeguard the customer base you worked so hard to build. In that sense, no marketing channel is better than SEO (search engine optimization), even with the prevalence of AI search. That’s because establishing dominant search visibility is like digging a moat […] The post SEO as Brand Infrastructure: Why Search Visibility is a Moat appeared first on The HOTH.
