Smartphones have brought about a major change not only in our lifestyles but also in our shopping and marketing patterns. With more and more people getting dependent on their smartphones while making marketing decisions, personalized apps can play a big role in digital marketing. The shift in the pattern of internet usage from desktops and laptops to smartphones, indicates the growing dependence of users on this platform. Hence, the right tools in the form of mobile apps that can make the bes...
