When disaster disrupts daily life—be it floods, wildfires, earthquakes, or major storms—people instinctively reach for their phones. They’re looking for answers, reassurance, and a sense that someone is paying attention. For customers, that might mean checking if a store is open, if a delivery will still arrive, or where to turn for help. In those moments, silence from a business isn’t just inconvenient—it feels like abandonment. Natural disasters are becoming more frequent and more...
