Why TikTok Isn’t Just a Fad - It’s a Marketing Revolution TikTok has evolved far beyond viral dance routines and lip-syncs. What started as a Gen Z playground is now one of the most powerful platforms in the world for brand storytelling, with over 1 billion monthly active users and growing. For brands, it’s a goldmine of creative potential and cultural relevance. Whether you’re a global brand or an emerging startup, TikTok offers a direct line to consumer engagement. It's redefining...